The 2010 AT&T Cotton Bowl Classic game was a post-season college football bowl game between the Oklahoma State Cowboys, representing Oklahoma State University, from the Big 12 Conference and the Ole Miss Rebels, representing the University of Mississippi, from the Southeastern Conference that took place on Saturday, January 2, 2010, at Cowboys Stadium in Arlington, Texas. The 2010 game was the first game in Cowboys Stadium after leaving its namesake venue and was the concluding game of the season for both teams involved.

Ole Miss has the distinction of playing in the last ever Cotton Bowl Classic held in the old Cotton Bowl stadium and playing in the first ever Cotton Bowl Classic held in its new home at Cowboys Stadium.

This was Ole Miss' second consecutive Cotton Bowl Classic appearance as the Rebels also played in the 2009 Cotton Bowl Classic where they defeated Texas Tech 47–34.

This was also the second meeting between Ole Miss and Oklahoma State in a Cotton Bowl Classic game. The two teams met in the 2004 Cotton Bowl Classic, which Ole Miss won 31-28 on the arm of quarterback Eli Manning.

This was Oklahoma State's third appearance in the Cotton Bowl Classic. Their first was a 34–0 win over TCU in 1945. This was Ole Miss' fifth appearance in the Cotton Bowl Classic. Aside from the 2004 and 2009 games, Ole Miss defeated TCU 14–13 in 1956 and lost to Texas 7–12 in 1962.

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