1Malaysia

1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) is an ongoing programme designed by Malaysian Prime Minister Najib Tun Razak on 16 September 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasise ethnic harmony, national unity, and efficient governance.

The 1Malaysia concept is being promoted through a wide range of activities.

Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razak’s 1Malaysia concept in 2010, said Deputy Minister in the Prime Minister’s Department T Murugiah.

Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort. Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia – people first, performance now."

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak introduced a series of KPIs to measure and improve the efficiency and quality of government services as well as realising the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.”

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