Altoids
Altoid and tin
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| Invented | 1780 | ||||||
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| Main ingredients | Sugar or Sorbitol | ||||||
| Ingredients generally used | Natural and/or Artificial Flavors | ||||||
| Variations | 406 | ||||||
| 10 kcal (42 kJ) | |||||||
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| Other information | Owner: Callard & Bowser Website: www.altoids.com |
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| Protein | 0 g |
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| Fat | 0 g |
| Carbohydrate | 2 g |
Altoids are a brand of breath mints. The brand was created by the London-based Smith & Company in the 1780s, and later became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge.
Altoids are less widely available in Britain—their country of origin—than in the US to which they are exported. The mints are stocked in relatively few shops, including Tesco, Morrisons, and Waitrose supermarket chains. Marks & Spencer produces a near identical product called "Curiously Strong Mints". Unlike their marketing in the US, Altoids have never been heavily marketed in the UK.Callard & Bowser-Suchard once manufactured Altoids at a plant in Bridgend, Wales, but has since moved Altoids' production to an existing plant in Chattanooga, Tennessee, United States. This was done to manufacture the products closer to where they are primarily marketed. They were marketed for a brief period in the 1990s under the "Nuttall's" brand when Callard and Bowser was under the ownership of Terry's.
Altoids mints are currently[update] available in four flavours: peppermint, wintergreen, spearmint, and cinnamon. "Sugar-Free Smalls", tiny square mints sweetened with sorbitol and sucralose, are also available in peppermint, wintergreen, and cinnamon. In 2007, dark chocolate-dipped mints were introduced in three flavours: peppermint, cinnamon and ginger and in 2008, dark chocolate-dipped mints were introduced in crème de menthe. The chocolate dipped varieties were discontinued in 2010. Also historically made but no longer available were ginger, liquorice, cool honey, and (non-chocolate dipped) creme de menthe varieties. Circa early 2011, Altoids altered the ingredients of their Wintergreen mints, adding blue food colouring. Altoid mints labeled "sugar-free smalls" do not contain gelatin, therefore they are suitable for vegans, vegetarians or those following a halal or kosher diet.
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