Allens (confectionery)
| Product type | Confectionery |
|---|---|
| Owner | Nestlé |
| Country | Australia |
| Introduced | 1891 |
| Markets | Australia |
| Previous owners | MacRobertson's Rothmans Holdings |
| Registered as a trademark in |
Nestlé Allen's |
| Tagline | A little bit of fun since 1891 |
| Website | nestle |
Allen's is an Australian brand of confectionery products produced by Nestlé. It is best known for Minties, a soft chewable mint-flavored confectionery, and their varieties of 'Party Mix' lollies.
Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922 and erected a vast factory to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River, where its animated neon sign was a local landmark up to its demise in 1987.
Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company. Allen's was purchased by UK-based Rothmans Holdings in 1985, and later sold to Nestlé. Allen's is the top brand of sugar confectionery in Australia.
In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams (630kJ) to 24 grams (336kJ). The price of the snake was also adjusted accordingly.
In June 2015 the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling. Spokesperson for Allen's parent company Nestle, Margaret Stuart, has said that the 'Red Frogs' "outsell the green 10 to one".
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