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Richelieu Foods


imageRichelieu Foods

Richelieu Foods is a private label food manufacturing company founded in 1862, headquartered in Randolph, Massachusetts, previously owned by investment group Brynwood Partners and owned since 2010 by investment group Centerview Partners LLC.

The company—which produces frozen pizza, salad dressing, sauces, marinades, condiments and deli salads to be marketed by other companies as their store brand or white label brand—manufactures over 50 million frozen pizzas and more than 20 million finished crusts annually, reporting more than $200 million in yearly sales.


Companies with private label items from Richelieu include Hy-Vee, Aldi, Save-A-Lot, Sam's Club,Hannaford Brothers Co.,BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). The company's own brands have included Chef Antonio, Raveena's, Pizza Presto!, Grocer's Garden, Caterer's Collection, Oak Park, and Willow Farms.

With approximately 675 employees, Richelieu Foods operates four manufacturing facilities in Beaver Dam, Wisconsin (deli staples, e.g., potato salad, coleslaw, topping of pizza crusts), Washington Court House, Ohio (cold press pizza crusts),Grundy Center, Iowa and Elk Grove Village, Illinois (sauces and dressings).

According to Hoover's, Richelieu Foods' average annual revenue per worker is about $900,000.

Primary competitors include Frozen Specialties, Inc., Ralcorp Holdings, Inc. and Seneca Foods Corporation. The company saw steady growth during the 2008-2010 recession, having a $40 million, or nearly 30 percent, increase in 2008 sales.



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Schwan%27s Company



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Tombstone (pizza)


Tombstone is a brand of frozen pizza. It is available with several variety toppings, including pepperoni, mushrooms, olives, onions, bell peppers, and sausage. The package design typically includes images of a cactus and the pizza.

Tombstone was founded in Medford, Wisconsin, United States, by Pep Simek, his brother, Ron Simek, and two other individuals in 1962. The name came from The Tombstone Tap, a tavern owned by the Simeks which was located across from a cemetery.

In 1986, the Tombstone Pizza Company became a wholly owned but "freestanding" division of Kraft Foods. The employees who worked for Tombstone at the time were allowed to keep their jobs, although Pep and Ron Simek stepped aside from their roles in the business.

On January 5, 2010, Kraft Foods announced it was selling its frozen pizza division to Switzerland-based Nestlé Foods as part of a plan to use the proceeds to purchase Cadbury, a maker of dairy milk chocolate. In addition to Tombstone, this included other pizza brands including DiGiorno, Jacks and California Pizza Kitchen (frozen pizza). The Kraft frozen pizza division is now part of Nestlé D.S.D. (direct store delivery).

"What do you want on your Tombstone?" was created by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies'. The slogan was typically used in Western advertising campaigns: a typical television commercial would ostensibly appear to be a public execution, but when the supposed executioner would ask "what do you want on your tombstone?" (i.e. an epitaph), the accused would reply along the lines of "Pepperoni and cheese." A Tombstone pizza would then be summoned.



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Totino%27s



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