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Burger King premium burgers


imageSteakhouse Burger

As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.

The chain's first major attempt was part of their Specialty Sandwich line that was introduced in 1979 was the Sirloin Steak Sandwich. After the failure of the Specialty Sandwich line, Burger King went on to introduce several other premium burgers made from a variety of meats. One major example introduced in 2002 was the BK Back Porch Griller sandwich line. The sandwich, introduced in May 2002 was a pronounced failure, and pulled in September of that year. The next product Burger King introduced was its Angus Steakburger which it began selling in 2004; it too had lack-luster sales due in part to the patty being par cooked. The sandwich was later reformulated as the Steakhouse Burger which used a thinner, flatter, fresh cooked patty. The Steakhouse Burger sandwich was eventually replaced with the Steakhouse XT/Angus XT burger, which used a new, thicker round patty among several other changes. This newer sandwich was made possible with the introduction of the company's new broiler systems which allowed varying cooking times and temperatures which in turn gave the company the ability to utilize fresh cooked, thicker patties in its sandwiches. Only variations of the sandwich that explicitly state "Angus" in the title are manufactured from meat from Angus cattle. In 2011, the company discontinued selling the product in the North American market, replacing it with the Chef's Choice burger. The Chef's Choice Burger was removed in 2012. 2014 saw the introduction of the newest attempt at introducing a premium burger to the company's portfolio with the introduction of the A.1. Ultimate Cheeseburger in North America.

Internationally, the chain has introduced several lines of premium sandwiches. In New Zealand, the chain first introduced the BK Crown Jewels line which was based upon the Whopper, TenderGrill, and TenderCrisp sandwiches. The line was eventually replaced with the BK King's Collection menu of Angus-based sandwiches. It also sold Angus-burgers in Australia, Great Britain and Ireland. In East Asia, the chains sells the Angus XT sandwich which is a variant of the Steakhouse XT. In Great Britain, the chain has also introduced a burger based on lamb and another based on Wagyu beef, while back in the United States it sold a turkey burger sandwich - all of which were limited time offerings (LTOs).



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Burger King sliders


imageBK Burger Shots

Burger King sliders, comprising several varieties of mini-sandwiches, are a series of sandwiches that have been sold by international fast-food restaurant chain Burger King since the 1980s. Burger Bundles was the first iteration, a set of three small hamburgers or cheeseburgers. These sandwiches were eventually replaced with a reformulated product called Burger Buddies that was sold in pairs. After a change in management in 2004, Burger Buddies were re-released as BK Burger Shots. The company has also sold several chicken and breakfast sandwich versions of these products.

During the periods these products were sold, they were often the center of product advertising for the company. Additionally, as a major products in the company's portfolio, Burger King had registered many global trademarks to protect its investment in the products, most of which have since lapsed.

In 1987, Burger King offered a set of miniature burgers called Burger Bundles. The Burger Bundles were sold in a set of three or six, much like White Castle or Krystal burgers, but served in a single package. At the time of introduction, sales of the sandwich greatly exceeded industry expectations, drawing in the pre-teen and teen demographics in large numbers. A problem with the silver dollar sized patties used at the time was that they were too small for the company's automated broiler's chain and would fall through. The company discontinued the Burger Bundles in late 1987.

The sandwich was reintroduced in a slightly different format called Burger Buddies. Instead of three or six miniature hamburger patties, it had a single number eight shaped patty that was served on a pair of co-joined buns. The sandwich was sold for 99¢ and was designed to be torn into two smaller sandwiches. There was a breakfast version of the Burger Buddies called the Breakfast Buddies that had eggs, cheese and a sausage patty, again for 99¢. Breakfast menus at the time also began selling mini hash-browns, which resemble Tater Tots. Another variant of the Burger Bundles was introduced later in 1987 in chicken sandwich form called Chicken Bundles.

BK Burger Shots consisted of a figure-8 shaped burger with mustard, ketchup and pickles on a pair of co-joined buns without sesame seeds. They were sold in two- or six-piece packs.



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Burger King Specialty Sandwiches


imageOriginal Chicken Sandwich
The primary product in the
Specialty Sandwich line

The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to differentiate the company from other fast food hamburger restaurants at the time. Since the line's introduction, the other sandwiches have been discontinued, leaving the chicken offering, the Original Chicken Sandwich (abbreviated as OCS), as the primary product left. Additionally, other sandwiches that utilize the same roll as the chicken sandwich have been introduced to the company's menu both domestically and internationally since the original product line was introduced.

Burger King markets the Original Chicken Sandwich under several different names globally, including the Long Chicken, BK Chicken and Chicken Royal in the international markets it does business. The company also produces other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants in the line that have different toppings or ingredients such as ham, Italian sausage or pulled pork. Being one of the company's major offerings, the Specialty Sandwiches are sometimes the center of product advertising for the company. Despite being a major product line in the company's portfolio, Burger King has registered very few global trademarks to protect its investment in the products.

During the mid-1970s, Burger King was having issues with its operations, franchises and image. In 1978, Donald N. Smith was hired from McDonald's to help restructure the corporate operations of Burger King to better compete against his former company as well as the then up-and-coming chain, Wendy's. As part of an operational overhaul he dubbed "Operation Phoenix", Smith reorganized the corporate operations of Burger King. He also initiated a development plan for a new product line that would become the Specialty Sandwich line. Development began that year, and while the company found that the new product lines would add an approximate eight second delay to the production time of orders and would cost about $39 million in lost productivity, the product was introduced in 1979. Despite these possible sales losses and time issues, the new products were successful and the company's sales increased by 15 percent.



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Kuro Burger


Kuro Burger is a product line of hamburger sold by the Japanese franchises of the Burger King fast food restaurant chain. The buns and the cheese of the hamburger are colored black with bamboo charcoal. The ketchup and the onions on the hamburger are colored black with squid ink.



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List of Burger King products


imageMushroom and Swiss
BK Topper

When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1955, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper. The company did not add another permanent hamburger to its menu until the introduction of the Big King sandwich in 1996 in response to McDonald's Big Mac sandwich. The company began experimenting with premium hamburgers, made from higher quality ingredients, in 1978 with the introduction of its Specialty Sandwich product line. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. However, it wasn't until 2002 when the company began to work on a premium burger in earnest. On the value side, Burger King first started offering sliders to its menu in the mid-1980s and offered them off and on for the next twenty years.

The company's first major chicken product, its Original Chicken Sandwich, was also part of the company's 1978 Specialty Sandwich line. BK Chicken Tenders made their debut in a menu revision and expansion in 1985 to address the absence of a chicken fingers product akin to McDonald's Chicken McNuggets. The company began offering the first, nationally available grilled chicken sandwich product when it added the BK Broiler in the early 1990s. That sandwich would go on to be reformulated and renamed several times before settling on the current TenderGrill sandwich. The chain added a second chicken finger product with the introduction of its BK Chicken Fries product in the mid-2000s. BK Chicken fries would also be removed and re-added to its menu in response to ownership changes and customer demand.



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Mac n%27 Cheetos



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TenderCrisp


The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain, Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adults in the 24–36 years age bracket. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun.

The TenderCrisp chicken was introduced in 2004.

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to a tune reminiscent of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.



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Whopper


imageWhopper

The Whopper is the main hamburger sold by the fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several changes. The Whopper prompted competitors McDonald's and Wendy's to develop similar products. It is the focus of advertising, product tie-ins, and hoaxes. The company has registered global trademarks to protect the name.

The Whopper was created in 1957 by Burger King co-founder James McLamore and originally sold for 37¢ (equivalent to US$3.26 in 2017). McLamore created the burger after he noticed that a rival restaurant was having success selling a larger burger. Believing that the success of the rival product was its size, he devised the Whopper, naming it so because he thought it conveyed "imagery of something big". Major fast food chains did not release a similar product until the McDonald's Quarter Pounder and the Burger Chef Big Shef in the early 1970s.

Initially the sandwich was made with a plain bun; however, that changed when the company switched to a sesame-seeded bun around 1970. In 1985, the weight of the Whopper was increased to 4.2 oz (120 g), while the bun was replaced by a Kaiser roll. This was part of a program to improve the product and featured a US$30 million (approx US$66 million in 2014) advertising campaign featuring various celebrities such as Mr. T and Loretta Swit. The goal of the program was to help differentiate the company and its products from those of its competitors. The Whopper reverted to its previous size in 1987 when a new management team took over the company and reverted many of the changes initiated prior to 1985. The Whopper sandwich's Kaiser roll was changed back into a sesame seed bun in 1994, eliminating the last trace of the sandwich's 1985 reconfiguration.

The packaging has undergone many changes since its inception. Unlike McDonald's, the company never used the clamshell style box made of Styrofoam, so when the environmental concerns over Styrofoam came to a head in the late 1980s, the company was able to tout its use of paperboard boxes for its sandwiches. To cut back on the amount of paper that the company used, the paperboard box was fully eliminated in 1991 and was replaced with waxed paper. For a short time in 2002, the company used a gold-toned, aluminum foil wrapping for the sandwich as part of the 45th anniversary of the sandwich. The packaging was changed again in 2012 when the company moved to half wrapped sandwich packaged in a paper board box.



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Whopperito


The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of the ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce. Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide. Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill. In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant."

It has been met with largely negative reception: Ryan Bort of Newsweek wrote that it was "as disgusting as it looks," and Michael Walsh of Nerdist Industries recommended that customers who were considering buying it "Do a Whopper/burrito bang bang instead and don’t bother with the Whopperito".Vice's Nick Gazin gave it a "C" grade, writing, "After my first bite, I was a little disappointed, because it tasted exactly like a Whopper with spicy taco meat instead of normal Whopper meat." However, when Fox News' Chew on This had multiple tasters test the Whopperito, the tasters gave it very positive reviews, with one of them saying of the item, "Weird concept but I like it."



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