Burger King foods

Question

This piglix contains articles or sub-piglix about Burger King foods

Answer 1

Big King

Big King

The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format. Its introduction capped a period of sales success for Burger King, when the company successfully took on its rival McDonald's.

The product was renamed King Supreme in 2001 when it was slightly reformulated as part of a menu restructuring during a period of corporate decline. A later restructuring eliminated the King Supreme in favor of its new BK Stacker line of sandwiches. When the Stacker line was discontinued in the United States shortly after, the Big King returned in November 2013 as a permanent product.

Despite being off the menu in the United States for several years, the product was still sold in several other countries under several names during the interim of its unavailability in the United States. One such example sold by BK's European arm of the company is a larger version of the sandwich called the Big King XXL, based on the company's Whopper sandwich. The Big King XXL is part of a line of larger double cheeseburgers known as the BK XXL line; the XXL line was the center of controversy over product health standards and advertising in Spain when first introduced.

There is a chicken variant of the sandwich in the United States and Canada. To promote continuing interest in the product, Burger King occasionally releases limited-time variants on the Big King. As one of the company's major offerings, the Big King sandwich is sometimes at the center of advertising promotions and product tie-ins. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.

The sandwich that would eventually become the Big King was preceded by a similar sandwich called the Double Supreme cheeseburger.Burger King's take on rival McDonald's well-known Big Mac sandwich was released as a test product in January 1996 when McDonald's was having difficulties within the American market. Hoping to build on improving sales of Burger King and take advantage of perceived market weakness of McDonald's, the chain introduced the Double Supreme as part of an advertising blitz against its competitor. Originally, the burger had a look and composition that resembled the Big Mac: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried and seasoned patties, and the formulation of the "King Sauce" was different from McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content. The sandwich was reformulated after the initial test run, removing the center roll. The Double Supreme was advertised with a direct attack on the Big Mac, using the claims that it had 75% more beef and less bread than the McDonald's sandwich. A review of the Burger King sandwich by the Chicago Tribune verified these claims and also stated that the ingredients of the newer sandwich were of better quality than those of the McDonald's product.

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Answer 2

BK Chicken Fries

BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult oriented products made with higher quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old adult males. Along with this series of larger, more complex group of menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better quality products. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. In August 2014, they were reintroduced for a limited time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.

As one of the company's major offerings, the chicken fries are sometimes the center of product advertising for the company. The original advertisements were created by the firm of Crispin, Porter + Bogusky and were the subject of both criticism and legal action by the nu metal band Slipknot over claims of intellectual property rights, while later advertising programs started the company on new direction of digital-based, multi-media advertising. With the product's North American reintroduction in 2014 and 2015, Burger King utilized a heavy social media campaign to help entice fans of the product back into restaurants. The company has also relied heavily on product tie-ins with the NFL, NCAA and NASCAR to promote the product across different demographic groups. Even though the product has been a prominent part of the menu for the better part of a decade, Burger King has released very few limited-time (LTO) variants of the product – its first one being released in the summer of 2015. Despite being a major product line in the company's portfolio, Burger King has registered very few, if any, global trademarks to protect its investment in the product.

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Answer 3

BK Dinner Baskets

Burger King Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants.

Varieties included:

Also, complimentary popcorn was given to customers to eat while waiting for their meal to be brought to their table.

The campaign was created by New York based agency D'Arcy Masius Benton & Bowles. The original ads were used to promote the Burger King Every Day Value Menu and Burger King Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's, Taco Bell and Wendy's.

Many of the ads featured Dan Cortese as Dan the Whopper Man, while others included featured clips from rap music artists Kid 'n Play's film House Party. The cross-promotion of the Disney film Aladdin was also advertised under this promotion, as well as Last Action Hero. The last commercials using this campaign was when it promoted The Nightmare Before Christmas.

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Answer 4

BK Stacker

Double BK Stacker

The BK Stacker sandwiches are a family of hamburgers sold by the international fast-food restaurant chain Burger King. It is one of their late-teen–to–young-adult, male-oriented products.

In 2002, Burger King changed ownership when its parent company, Diageo, sold its interest in the company to a group of investment firms led by TPG Capital. After assuming ownership, TPG's newly appointed management team began focusing menu development and advertising on a very narrow demographic group, young men aged 20–34 who routinely ate at fast food restaurants several times per month which the chain identified as the "super fan". Amid this new super-fan focused menu expansion the chain introduced its new BK Stacker sandwich in late 2006, a family of sandwiches featuring the same set of toppings served as a single, double, triple or quadruple hamburger. The Stacker line was part of a series of larger, more calorie-laden products introduced by the company to entice the super-fan into the chain's restaurants. These new additions helped propel same store profits for more than sixteen quarters.

The Stacker consisted of anywhere from one to four 1.7 oz (48 g) beef patties, American cheese, bacon and a Thousand-Island dressing variant called Stacker sauce served on a sesame seed bun. The new sandwiches had a muted reaction in several reviews—Chowhound.com readers rated the Quad Stacker as one of the most over-the-top gluttonous burgers in a poll, while the Impulsive Buy stated that the sandwich was much like any other bacon cheeseburger but meatier. Despite its lukewarm reception, an internet meme relating to the sandwich developed rather quickly. Customers would create an "Octo-Stacker" sandwich by purchasing two quad Stackers and mashing the two together sandwiches to create a sandwich with eight patties, eight slices of cheese and sixteen half pieces of bacon. They would then film themselves trying to eat the 1 lb (0.45 kg) sandwich in under five minutes.

With the onset of the Great Recession in 2008–2009, this narrowly-defined demographic-based sales plan faltered and sales and profits for the chain declined; Burger King's same-store comparable sales in the United States and Canada declined 4.6% in the three months ended September 30, while McDonald's posted same-store comparable sales growth of 2.5% within the United States. The Stacker line underwent a minor reformulation in 2011 that involved deleting the top layer of cheese and changing the amount of bacon in the sandwiches, and moving the sandwiches from the core section of its menu to the company's value menu. The changed ingredient list and pricing structure created a situation such that the distribution of ingredients did not scale at the same rate as increasing numbers of burger patties. Consumer Reports' blog The Consumerist noted that two single Stackers at $1.00 included more cheese and more bacon than one double Stacker for $2.00. Three single Stackers had 50% more cheese and double the bacon of one triple Stacker. The Stacker line and other related calorie-heavy menu items were dropped in 2012 when 3G Capital of Brazil bought the company and initiated a menu restructuring focusing on a broader demographic base.

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Answer 5

BK XXL

The BK XXL line of sandwiches is a family of larger, 1/2 pound double cheeseburgers sold by the international fast-food restaurant chain Burger King in the European and Middle Eastern markets. It is one of their late-teen to young-adult male-oriented products.

The ads for the XXL bacon double cheeseburger described the XXL as a Whopper "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm," and used the tag line of "It's awful being a vegetarian, right?". The ad campaign drew the ire of the Spanish government due to the large portion size of these products being in direct opposition to the country’s health initiatives.

The German ad program for the Cheesy Bacon XXL featured an edited version of the Manthem commercial used for the Texas Double Whopper. The line mentioning the Whopper was edited out and replaced and the picture of the product was digitally replaced with one of the Cheesy Bacon XXL. The ad was sung entirely in English; all signage, including road signs license plates on vehicles, etc., was not translated into German.

Burger King currently does not have any trademarks on the XXL line of sandwiches in Europe.

Similar sandwiches at other fast food restaurants:

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Answer 6

Burger King breakfast sandwiches

Croissan'wich breakfast sandwich
with sausage

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of breakfast sandwiches in their product portfolio since 1978. The Croissan'wich was the first major breakfast sandwich product introduced by the company.

The company sells slightly different versions of breakfast sandwich between international markets, using local breakfast traditions and tastes to cater to those regions. To promote continuing interest in the company's breakfast products, Burger King occasionally releases limited-time (LTO) variants on its breakfast sandwiches that have different ingredients from standard sandwich recipes. Being one of the company's major offerings, breakfast sandwiches are sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in these products.

The Croissan'wich is a family of breakfast sandwiches sold by the fast-food restaurant chain Burger King. It was introduced in 1983.

The Croissan'wich, a portmanteau of the words croissant and sandwich, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's. Before this, BK's breakfast line was almost identical to McDonald's in composition.

In the U.S., the standard Croissan'wich consists of a sausage patty, bacon, or ham; eggs; and American cheese on a croissant.

Internationally it is sold as either the Croissan'wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat. It also sold in Korea and Taiwan, but sausage is not offered.

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Answer 7

Burger King chicken nuggets

BK Chicken Nuggets

BK Chicken Nuggets are a fried chicken product sold by the international fast-food restaurant chain Burger King. It is one of their snack oriented products designed for convenience of consumption.

BK Chicken Nuggets are small, thin pieces of formed, white meat chicken, breaded and lightly spiced. Sizing is contingent on regional preferences of franchises: sizes include three-, four-, five-, six-, and eight-piece portions. When first introduced there was a larger, twenty-five piece "party pack" sold in a carry box that has since been discontinued.

Aliases/international naming

The Burger King chicken nuggets officially made their debut in a menu revision in 1985 to address the absence of a chicken based finger product to McDonald's Chicken McNuggets. Original portion sizes were six-, nine-, twelve and a twenty-five piece party pack. At the time the product had to be withdrawn over limited availability of chicken meat from producers; the product was re-introduced about six months later. Originally made with sliced fillets of chicken, the product was reformulated into a formed, chopped-chicken product several years later. Beginning in the 2000s, BK began to reconfigured the shape of them from strips to three pointed crowns which were sold in the U.S., Canada, and other markets until 2011.

In January 2008, Burger King reformulated these products to eliminate trans fat in the manufacturing of the product, expecting to replace the preceding product by Summer 2008. In 2011, the product was again reformulated, replacing the crown shaped product with a standard chicken-nugget-type product. A twenty piece serving size was reintroduced. With the purchase of Burger King by 3G Capital in 2010, the company began introducing new and reformulated products. Chicken Tenders were the first product line altered, with a new version introduced in March 2011. In January 2013, Burger King changed the name of the product to BK Chicken Nuggets and reconfigured the shape of them to slightly resemble the shape of Chicken McNuggets more in 2014. Currently these products are sold in the US, Canada and other regional markets.

The name Chicken Tenders is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US and Canada. Burger King currently only has European trademarks on Chicken Tenders in Spain. The term King Nuggets is not trademarked in Europe.

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Answer 8

Burger King fish sandwiches

Fish Sandwich (US)

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of fish sandwiches in their product portfolio since 1975. The Whaler sandwich was the first iteration, designed to compete with rival burger-chain McDonald's Filet-O-Fish sandwich. With the addition of the company's Specialty Sandwich line in 1978, the sandwich was reformulated as the Long Fish sandwich. With the discontinuation of the Specialty Sandwich line, the sandwich was returned to its original recipe and name. With the introduction of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again reformulated and renamed as the Ocean Catch Fish fillet. When the broiled chicken sandwich underwent another reformulation in 2002, the fish sandwich was also redone and renamed as the BK Big Fish sandwich. By 2015, the sandwich had undergone several more modifications and went through a series of names including the BK Fish and Premium Alaskan fish sandwich. It is currently sold as the BK Big Fish sandwich in the United States and Canada. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger and Fish Royale in those markets.

The company markets very few variants of the fish sandwiches, but it does offer localized versions that are specifically tailored to meet taste preferences or customs of the various regions and countries in which it does business. Usually during the Christian religious period known as Lent, Burger King releases limited-time (LTO) variants on the sandwich that have different ingredients from the standard sandwich recipe. While the sandwich itself never has never been at the center of controversy, the sourcing of fish from Icelandic suppliers led to a call for a boycott of Burger King because of Iceland's participation in whaling - despite a 1982 international moratorium on the practice. Despite being one of the company's major offerings, the fish sandwich is rarely the center of product advertising for the company. As a major product in the company's portfolio, Burger King has registered very few global trademarks to protect its investment in the product.

The original fish sandwich sold by Burger King was called The Whaler. Not all franchisees added it to their menus at the same time, but it was available in at least some locations in the mid-1960s. Available nationally by the mid-1970s, advertising featured the tag line The Genuine Burger King Fish-steak Sandwich. It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun. Starting in 1978, the sandwich was reformulated with a long bun and was renamed the "Long Fish Sandwich" as part of the introduction of the Specialty Sandwich line. Soon, the sandwich was reverted to its original recipe and name. When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style and used the same oatmeal dusted roll for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.

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Answer 9

Burger King products

Burger King

www.bk.com

When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.

The company introduced the first iteration of its breakfast menu, along with the company's "Specialty Sandwich" product line, in a 1978 menu expansion. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. The expanded Burger King menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's, and to fend off then newcomer Wendy's, who had a growing market share. The plan was successful: the company's sales increased by 15 percent. Despite another menu expansion in 1985, the company's market gains diminished due to neglect of the brand at the hands of then-parent Pillsbury and its successors, Grand Metropolitan and Diageo. When the company was sold to a group led by TPG Capital in 2004, the trend of targeting an expanded audience was renewed under a plan by its then-CEO Brad Blum. During Blum's tenure, the company added several products that featured higher-quality ingredients and other menu fare that again attempted to appeal to the adult palate and demographic. As in the past, not all of these products met corporate sales expectations, or in the case of several of its larger offerings, resulted in negative publicity due to nutritional concerns. With the purchase of the company in 2010 by 3G Capital, the company again began another revamp of its product line by phasing out some products, introducing new ones and redesigning others including its flagship Whopper sandwich.

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Answer 10

Burger King grilled chicken sandwiches

TenderGrill chicken sandwich

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of grilled chicken sandwiches in their product portfolio since 1990. The BK Broiler was the first iteration, and was one of the most successful product introductions in the fast food industry to that point in time. However sales dropped in the following two years, and the product was reformulated and renamed to the Chicken Whopper to align the product with the company's Whopper Sandwich. A change of ownership of Burger King in 2004 prompted another reformulation of the product into the BK Baguette product line that focused on a more health-oriented product. This new formulation proved unpopular and was replaced in 2005 with the TenderGrill chicken sandwich. The TenderGrill sandwich was introduced as part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Burger King was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, beating rivals Wendy's by six months and McDonald's by four years. These two chains also went through a series of reformulations and naming schemes for their grilled chicken products.

The company sells slightly different versions of the sandwich between international markets, using white meat chicken breast in some regions while using dark meat chicken thighs in others. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants on its grilled chicken sandwiches that have different ingredients from the standard sandwich recipe. Being one of the company's major offerings, the grilled chicken sandwich is sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.

Burger King's first broiled chicken sandwich was introduced in 1990 and was called the BK Broiler. This sandwich was made with lettuce, tomato and a dill ranch sauce served on an oat dusted roll. The product came at a time of fundamental change in terms of chicken product in the restaurant industry; more than 90% of chicken products sold by the major chains were fried. Shortly after its introduction, the sandwich was selling more than a million units per day, and poaching sales from traditional fried chicken chains such as Kentucky Fried Chicken. Additionally, the sandwiches were part of an industry trend towards the diversification of menus with healthier products such as reformulated cooking methods and salads. At the time, the sandwich had 379 calories and 18 grams of fat, 10 of which came from the sauce.

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