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The Willy Wonka Candy Company


imageThe Willy Wonka Candy Company

The Willy Wonka Candy Company is a British brand of candy owned and licensed by Swiss corporation Nestlé. The Wonka brand's inception comes from materials licensed from British author Roald Dahl. His classic children's novel, Charlie and the Chocolate Factory, and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand. The brand was launched in 1971, coinciding with the release of the novel's first film adaptation. In 1988 the Willy Wonka Candy Company brand – then owned by Sunmark Corporation – was acquired by Nestlé. Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East.

The Willy Wonka Candy Company was first imagined in the pages of Roald Dahl's Charlie and the Chocolate Factory. The 'Wonka' property was licensed to film director Mel Stuart; his 10-year-old daughter read Charlie and the Chocolate Factory and asked her father to make it into a film, obliging him to get "Uncle Dave" (producer David L. Wolper) to produce it. Stuart showed the book to Wolper, who was engaged in talks with the Quaker Oats Company. Wolper convinced the Quaker Oats Company into signing the deal for up to $3 million to finance the film version in exchange for the candy bar tie-in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new Wonka Bar. The name of Dahl's Charlie and the Chocolate Factory however was renamed to Willy Wonka and the Chocolate Factory for promotion purposes.



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Bottle Caps (candy)


Bottle Caps are sweet tablet candies made to look like metal soda bottle caps in grape, cola, orange, root beer, and cherry flavors. They are sold by Nestlé under their Willy Wonka Candy Company brand.

Bottle Caps have a sour but slightly sweet taste to them, not wholly dissimilar to Smarties Candy Company's Smarties (Rockets outside the U.S.), SweeTarts or Runts, but with soda flavors and altered shapes. Bottle Caps come in purple packages weighing 0.73 oz (16 g) and containing approximately 24 pieces. They also can be purchased in a box containing 48 packages, or in small individually wrapped pouches of three candies, which can be given out as Halloween treats in the U.S. They may also come in a box with 6 oz (170 g) of the candies.

In the past, Bottle Caps contained a lemon-lime flavor instead of the current cherry flavor. There was also a time when Willy Wonka Co. made Fizzy Bottle Caps (called Fizzy Jerkz in the UK). These were like the original but contained ingredients to make them fizz when eaten.

In early 2009, each individual piece of Bottle Caps candy was made much smaller than they had been in the past. The underside was flattened, and no longer resembles the underside of a bottle cap. This is in exception to the paper tube packaging, which retains the original size and shape.




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Dweebs (candy)


Dweebs were a larger, soft and chewy version of the popular candy Nerds produced by The Willy Wonka Candy Company, owned by Nestle.

Dweebs were introduced in the early 1990s, and were only available for a few years before being discontinued. Although slightly softer than Nerds, Dweebs were difficult to distinguish from Nerds themselves and thus lasted a very short time on the market.

One notable difference from Nerds is that Dweebs came in boxes with three compartments, rather than two. This arrangement allowed for packing a third flavor in each box.

Super Sour Dweebs were also available only for a short time.




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Everlasting Gobstopper


imageEverlasting Gobstopper

Fictional: United Kingdom

Fictional:Roald Dahl

Fictional: Roald Dahl

The Everlasting Gobstopper is both a fictional brand of candy and an actual confection named after the fictional product.

According to Roald Dahl's book Charlie and the Chocolate Factory, the fictional Everlasting Gobstopper is a candy that not only changes colors and flavors, but can never be finished, and never even gets smaller. It is implied that they may also be indestructible. Factory owner Willy Wonka explained that they were "for children with very little pocket money".

Although only briefly mentioned in the book and its 2005 film adaptation, the 1971 film adaptation Willy Wonka & the Chocolate Factory used the Everlasting Gobstopper as a plot device in which Wonka's business rival Slugworth attempts to bribe the children visiting the Wonka factory to steal one for him. This is later revealed as a lie; Slugworth is actually Mr. Wilkinson, one of Wonka's workers. The proposal is a test Wonka set up to judge the worthiness of the ticket holders to take over the factory, given to all five children.

The actual Everlasting Gobstopper 'prop' used in the Gene Wilder movie was sold for $100,000 to the owners of TV show Pawn Stars.

A product called Everlasting Gobstopper was introduced in 1976 by the Chicago candy company Breaker Confections. It had licensed the "Willy Wonka" name in 1971 so that their candy could be used as merchandising tie-ins for Willy Wonka & the Chocolate Factory film, which was released the same year.The Willy Wonka Candy Company brand has since been bought by Nestlé and production has been moved to Itasca, Illinois.



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FruiTart Chews


FruiTart Chews were a bulk candy sold by Nestlé under their Willy Wonka Candy Company brand. They came in a variety of fruit flavors.

Recently, FruiTart Chews have been replaced by Chewy SweeTarts.

A former taffy, Tangy-Taffy is also now discontinued and has been replaced totally by Laffy-Taffy.




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Fun Dip


imageFun Dip

Fun Dip is a candy manufactured by The Willy Wonka Candy Company, a brand owned by Nestlé. The candy has been on the market in the United States and Canada since the 1940s and was originally called Lik-M-Aid. It was originally manufactured by Fruzola, and then Sunline Inc., through their Sunmark Brands division, which was purchased by Nestlé in January 1989. It comes in many different flavors with candy sticks that are included.

Fun Dip is similar to fellow Wonka product Pixy Stix, but sold in small pouches, rather than paper or plastic straws. When called Lik-M-Aid, it consisted of 4 packets of flavored and colored sugar. When rebranded in the 1970s as Fun Dip, two edible candy sticks called "Lik-A-Stix" were added. While the original flavors consisted of lime, cherry and grape, the most common flavors are cherry, grape, and a raspberry/apple combination that turns from blue when dry to green when wet with saliva or water. It also comes in sour flavors, including sour watermelon, sour apple, and sour lemonade. There is also orange flavored Fun Dip. Packets with one stick and two flavors were once the standard, and packets with only one or two flavors are still available with less prominence than the now-standard three-flavor package.

Fun Dip varies greatly from many other types of candy in that it is meant to be eaten over a considerable amount of time, compared to other candies that are usually bite size or consumed quickly. During the rebranding in the 70's two additional sugar sticks, called "Lik-kaging". The intended purpose is to wet the sticks, using saliva or, in some cases, water, and then collect some of the sugar and lick the sugar off of the Lik-A-Stix.



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Laffy Taffy


Laffy Taffy is a brand of taffy manufactured by Nestlé and sold under their Willy Wonka Candy Company brand. Laffy Taffy is a brand of candy first produced in the 1970s as "Beich's (Name of Flavor) Caramels", though in fact they were fruit-flavored taffy squares. The original company later changed the name of the product to "Beich's Laffy Taffy", which occurred some years prior to the acquisition of distribution rights and later purchase of the product line by Nestlé. The candies are small (about 1.5 oz or 45 g) individually wrapped taffy available in a variety of artificial fruit flavors, as well as a chocolate mousse flavor. The candy was advertised as having a "long-lasting" flavor. In 2003, Wonka introduced a variety called "Flavor Flippers", a piece of taffy that had a soft center with a different flavor.

The name refers to both the texture of the taffy as well as its embodiment of silliness; jokes are written on the inside of each wrapper. For example: "What do you call a cow with no legs? -- Supper." Some jokes are pun-based, such as "What is Labor Day? -- That's when mommies have their babies." Other jokes are based on silly word play, such as "What's an owl's favorite subject? -- Owlgebra." These jokes are usually sent in by children who are credited on the wrapper. Laffy Taffy used to come in thick, square shaped pieces, but today, it is sold in thinner, rectangular shaped pieces. Laffy Taffy comes in many different colors and flavors, including green apple, strawberry, grape, banana, watermelon, blue raspberry and cherry. Rarer flavors include caramel apple, coconut, strawberries & cream, and pumpkin donut. Discontinued flavors include fruit punch, mango, strawberry banana, peppermint, chocolate, and hot cocoa.

Ingredients vary between flavors. The following ingredients are shown on wrappers or on the Willy Wonka website.

The following are less than 2%

The following depend on the flavors and colors




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Nerds (candy)


Nerds are an American candy sold by Nestlé under The Willy Wonka Candy Company. Their unusual shape and thin candy-coating is comparable to rock candy. With their anthropomorphic covers, Nerds usually contain two flavors per box, and each flavor has a separate compartment and opening. Larger packages may contain various colors—sometimes referred to as "Rainbow Nerds."

Angelo Fraggos launched the production of Nerds in 1983. By 1985, Nerds were recognized as "Candy of the Year" by the National Candy Wholesalers Association (NCWA). The United Kingdom sold a three-box chambered package of Nerds, with strawberry cola as one of the flavors. Throughout the years, the product has been sold in a box with compartments, each compartment containing a different flavor .

The television show Unwrapped explains how Nerds are made. A factory worker states, "Basically we start off with a sugar crystal and we just keep coating it with more sugar." The factory spins huge barrel-like containers of sugar crystals, which receive coats of sugar until the Nerds are formed. Their original color is pure white; they receive their colors in separate barrels. Each barrel is then transferred into the different nerd boxes. For instance, strawberry and grape go together—the most famous flavor combination among Nerds.

The article "Nerds Candy Nutrition" states, "Nerds primarily consist of sugar. The top three ingredients are dextrose, sugar and malic acid. The rest of the candy contains less than 2 percent of corn syrup, artificial flavors, carnauba wax and artificial coloring. The artificial coloring varies by flavor." The allergy warnings of this candy state that Nerds are created "in a facility that also produces wheat and egg." The normal serving size is one tablespoon—about 15 grams. (One serving of Nerds is equivalent to 60 calories.) The Halloween hand-out size is typically 15 grams, and the larger boxes contain 141.7 grams. Nerds consist of neither fat nor protein; the main calories come from carbohydrates.

Nerds were a popular candy in the 1980s, but they had big competitors including Pop Rocks, Candy Buttons, and Mike and Ike’s. Nerds also had a close cousin in the '80s—Dweebs. Dweebs were very similar to Nerds; but they were less sour and bigger in size. One of the most popular differences is that Dweebs contained three flavors instead of two, though the United Kingdom had a box of nerds with three flavors for a limited time. According to Rob Bricken, "A squishier Nerd with more leg space and a surprise in the middle, Dweebs were more substantial, less sour, and displayed a greater depth and complexity than Nerds." Dweebs only lasted a short time on the market, however.



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Oompas


Oompas, now discontinued, were candy produced under the Willy Wonka brand name.

The candy produced from 1971 to 1983 was similar to today's Reese's Pieces and peanut butter M&M's (though bigger). Under the candy coating was a candy disk of one-half peanut butter, and one-half chocolate. In 1980, they were briefly available in a chocolate and strawberry (instead of peanut butter) variety.

In 2001, Wonka, now a Nestlé subsidiary, revived the brand name for a chewy Skittles-like candy that came in a variety of fruit flavors: Green Apple, Cherry, Lemon, Orange, Grape, and Strawberry. The UK version had a different, more eccentric flavour variety: jam doughnut, rhubarb and custard, snozzberry (mixed fruit), popcorn, caterpillar (cucumber) and mashed potato.

They were named after The Oompa-Loompas from the Roald Dahl children's book Charlie and the Chocolate Factory, from which the Wonka company takes its name.




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Pixy Stix


Pixy Stix is a sweet and sour colored powdered candy usually packaged in a wrapper that resembles a drinking straw. Pixy Stix is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland.

The candy is usually poured into the mouth from the wrapper, which is made out of plastic or paper. Pixy Stix contain dextrose, citric acid, and artificial and natural flavors.

Pixy Stix were invented by Sunline Inc. in St. Louis, Missouri. The concept for this powdered candy originated in 1942 and was derived from a penny drink mix sold as Fruzola Jr. by the Fruzola Company in Salt Lake City, Utah. When J. Fish Smith found that kids were eating the sweet and sour powder straight from the package, he modified the formula and branded it as Lik-M-Aid.

An affiliated company, Fruzola Company of St. Louis, which later became Sunline, Inc., was founded in 1952 by Menlo F. Smith to manufacture and market Lik-M-Aid nationwide. In 1959, the product was packaged in color-striped straws and introduced as Pixy Stix. Several years later, Lik-M-Aid was modified with a multi-compartment package containing two flavors and a candy stick used to dip the candy out of the package.

Pixy Stix is one of the ingredients used by Allison Reynolds (Ally Sheedy) to make her sandwich in the lunchroom scene of the 1985 movie The Breakfast Club.




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