Energy drinks

Question

This piglix contains articles or sub-piglix about Energy drinks

Answer 1

Paper Boat

Paper Boat

Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India. Hector Beverages had around 300 employees in March 2015. Paper Boat beverages debuted for public purchase in August 2013. The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches. As of March 2015, ten flavor varieties are produced. The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits grow wild, such as jamun and kokum. Hector Beverages has contracted with fruit processors and has encouraged some farmers "to cultivate the fruits to ensure a stable supply." The company has stated that it does not use artificial coloring or preservatives in its products.

The brand has a strong presence in Bangalore and Delhi, India, and the company has realized significant consumer demand for the beverages. In July 2015, the Paper Boat brand was valued at $100 million. Paper Boat products are also marketed in Dubai, Malaysia, the United Kingdom and the United States, and is typically consumed by "people of Indian origin."

Hector Beverages presently has two manufacturing facilities, one in Mysuru and one in Delhi, and can produce up to ten million of the pouches per day. The company launched its first brand advertising campaign circa March 2015, which has since included television advertising. In July 2015, the company was pursuing an option to possibly open a third manufacturing plant.

The company has faced challenges in its ability to source ingredients in adequate amounts in order to create and market new product flavors. For example, the company's plans to produce a kanji, a beverage produced using fermented purple carrots, have been thwarted in the past per a lack of purple carrots available in India in contemporary times. The company eventually managed to source purple carrots from a farmer in Southern India, which enabled working on developing the new product.

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Answer 2

Pussy (energy drink)

Pussy

Pussy is a carbonated energy drink produced by Pussy Drinks Ltd in the UK. The drink and brand were created by Jonnie Shearer around 2004. In April 2013 part of the advertising campaign for Pussy was banned in the UK by the Advertising Standards Authority for being sexually explicit.

Pussy is made from carbonated water, sugar, grape juice, and a mixture of herbs and other fruit. Its caffeine content comes from guarana. Pussy is advertised as "100% natural" as it does not contain artificial additives.

Shearer came up with the idea of a natural energy drink after leaving university in 2004. Inspired by the Virgin brand name of Virgin Group, Shearer decided to name his drink Pussy.

Shearer launched the company in 2006, and started marketing Pussy in 2007. Initially Shearer ran the company from his bedroom, and delivered the drinks to clubs and bars himself. By the summer of 2011 Pussy was sold in 3000 shops in the UK, including Tesco and Selfridges, and exported to 18 countries, with sales of up to 200,000 cans per month. By April 2012 sales had increased to 500,000 a month.

In the winter of 2012 Pussy Drinks Ltd started a UK advertising campaign with two styles of posters used on billboards and trailers. The first advert features the word "Pussy" in large lower-case letters above the phrase "The drink's pure, it's your mind that's the problem." with a picture of a can to the right. The second advert featured the word "Outrageous." in large letters above the phrase "An energy drink that actually tastes good." with a picture of a can to the left.

The ASA received 156 complaints about the posters of which six issues were considered. The ASA accepted that people would see the word pussy as a slang term for vagina. The ASA suggested that Pussy Drinks Ltd were aware of the double meaning and played upon it in the first poster, referring to secondary meaning which was not "pure" and was a "problem". As such the poster was deemed sexually explicit and offensive. The ASA also ruled that older children would be aware of the double meaning, the poster was unsuitable to be placed where children might see it. Similar complaints about the second poster were disallowed, as were complaints that the first poster was offensive to religious people. Two of the issues were upheld, and the ASA banned the first poster.

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Answer 3

RAC 124

The RAC 124 was a stimulation drink with a lightly peach flavor, sold in a silver 250ml can. It was designed by the RAC Foundation and the makers of the drink Sprite to help get tired motorists home safely if they felt sleepy at the wheel. It was intended to give the drinker a 15-30 minute boost at most. It was sold in the early 2000s at garages and convenience stores only.

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Answer 4

Realpower (energy drink)

Realpower is an energy drink branded by the football team Real Madrid C.F.

Realpower energy drink was launched in 2006, in Madrid, Spain.

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Answer 5

Red Bull

Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur" in English. Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a shorter gold can. The two are different products, produced separately.

The Red Bull company slogan was "Red Bull gives you wings", prior to a class action lawsuit related to the benefits of the drink in 2014. The product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Flying Bulls [actually owned by Dietrich Mateschitz], RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

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Answer 6

Red Devil Energy Drink

Red Devil

Red Devil Energy Drink is a premium energy drink brand that was formulated in Netherlands in 1995.

Red Devil has an aggressive marketing strategy throughout the world. Their slogan is "The Taste of Energy" is translated into many languages in numerous countries. Red Devil mainly focuses on sponsoring many forms of racing including World Rally Championship, F1 Powerboat World Championship, drag racing, and various other types of open wheel, touring car, motorcycle, and stock car racing.

Red Devil originally was produced in a 12oz glass bottle and eventually made its way into a 12oz can. The company also produces Red Devil Light and even begun making Red Devil Energy Gum. The company's huge success in Europe is credited with their massive marketing campaign with successful racing teams.

Like its competitor Red Bull, Red Devil is now sold primarily in 250ml slim cans in the UK. The Drink is popularly mixed with vodka in bars and clubs. It's also now available in large cans of 440ml (in certain shops).

In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United States. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.

Red Devil Racing currently sponsors HL Motorsports, an ARCA race team.

In August 2008, Red Devil was released in Australia although at the moment is only available in limited areas.

In June 2010, Red Devil was released in Norway, in test- and pre-sales at the moment only available at 7-11 and MIX. The major release is estimated to January 2011.

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Answer 7

Red Rooster (drink)

Cott Corporation

The Cott Corporation is a supplier of private label carbonated soft drinks distributing to the United States, Canada, Mexico, the United Kingdom, and Europe. In addition to producing private-label beverages for retailers, Cott also has portfolio of its own brands, including Cott, RC (excluding the United States, where it is part of Dr Pepper Snapple Group), Ben Shaws, Stars & Stripes, Vintage and Vess soft drinks, ready-to-drink teas, sparkling and flavoured waters, sports and energy drinks, juice drinks and smoothies. Newer Cott brands include Orient Emporium, GL-7, Red Rain Energy and After Shock Energy.

Cott Beverage Corporation was founded in 1923 by Solomon Cott, a Polish immigrant, and his son Harry, in Port Chester, New York. Harry Pencer, a clothier from Montreal, Canada, began to import Cott sodas into Quebec, Canada, in 1952. In 1955 Pencer acquired the Canadian rights to the Cott label and established Cott Beverages (Canada) Ltd., to bottle the Cott line of sodas. From 1976 to 1991, Cott expanded its distribution throughout Canada and back into the US and into Europe. During the 1960s and 1970s, labels for its products were printed with the slogan "It's Cott to be good". Vess Beverage assets and its division, Vess Specialty Packaging Company, was purchased in 1994. In 1969, the name was changed to Cott Beverages Ltd., and in 1991 to Cott Corporation.

From 1992 to 1996, Cott was headed by Heather Reisman, founder of Indigo Books & Music.

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Answer 8

Relentless (drink)

Relentless

Relentless is the brand name of an energy drink created in February 2006 by The Coca-Cola Company. The drink has also been the subject of court proceedings for breach of trademark by Relentless Records. In the year ending 2010, sales of the product in the UK increased by 28 percent. After a deal on 14 August 2014 seeing Coca Cola purchase a 16.7% stake in Monster Energy, the ownership of the Relentless brand (along with other Coca Cola Energy brands) was transferred to Monster Energy and Monster Energy's non energy brands transferred to Coca Cola.

Relentless is sold in 500 ml cans and is marketed as being produced for "those with need of strong stimulation". The product's label includes a caution stating that Relentless is not suitable for children, pregnant women or those sensitive to caffeine. Relentless is marketed to provide continuing energy with the slogan of "No Half Measures" (a reference to the can size, which is twice that of a standard 250 ml can of Red Bull) With the gradual release of new flavours, the original flavour was renamed "Origin".

Relentless was introduced to the New Zealand market in May 2008 by Coca-Cola Amatil. It is only available in a 440 ml can. In April 2009, CCA replaced the Relentless drink range with the Mother Energy Drink range, which is imported from Australia.

Each can used to contain an extract of poetry, taken from the works of poets including John Milton, Lord Byron, William Wordsworth, Edgar Allan Poe, William Ernest Henley, Albrecht Dürer and Percy Bysshe Shelley.

The original Relentless logo and original packaging were designed by Rebecca Wright.[1]

The Relentless brand magazine This Is the Order (commissioned by Erasmus Partners in 2008) was created and designed by Rebecca Wright in collaboration with The Church of London Publishing.[2]

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Answer 9

Reload (drink)

Reload (stylized as RELOAD) is an energy drink that was launched in Montreal, Canada in 2003.

Reload implemented a new size (330 ml) and a resealable plastic bottle, an innovative approach on the market. The bottle is red with a yellow-white drink. Reload contains 130mg caffeine per 330ml.

The energy drink was launched by three young Canadian entrepreneurs. The business "success story" made the headlines, mainly because the company signed an agreement with Macs/Couche-Tard, one of the major Canadian retailers, replacing KMX energy drink, a beverage marketed and promoted by Coca-Cola. Therefore, this "David against Goliath" story made the headlines.

After Red Bull gained the Canadian market following regulation changes by the Natural Health Product Directorate, the main associate (Vincent Langlois) invested in R&D to develop a new generation of energy products called "energy strips". Vincent Langlois, through his company, signed a distribution deal with various retailers including Shoppers Drugmart in Canada and Wal-Mart in Quebec.

The Reload energy strips were awarded the best innovative new nutraceutical product in 2005 by an independent committee during a national trade show in Montreal. The launch also attracted media's attention.

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Answer 10

RESQ

RESQ

RESQ is a brand of energy drink which was originally developed in Austria in 1999 and was intended to be sold exclusively on the North American beverage market. Starting in 2008, the product also became available in Europe and Asia.

RESQ is a cold packaged, non-alcoholic, sports drink (producing company however calls it "powerdrink") with natural ingredients used. According to the manufacturer, the composition of ingredients is supposed to stimulate the metabolism, blood circulation and the central nervous system. The chosen ingredients can assist the human body in breaking down toxins and giving it an adequate supply of energy while performing exhaustive body activity like sports for example. RESQ also bonds two known natural fat metabolizers (L-Carnitine and Taurine), with two energy stimulants (Guarana and Ginseng) and other B-vitamins. The manufacturer does not make any medical claims but refers to publications of the U.S. Food and Drug Administration (FDA) for products’ and ingredients’ benefits. The product is filled in typical 250 ml (8.4 oz) aluminium cans.

RESQ is featuring a not too sweet and refreshing citrus-like flavor with a slightly potent bite to the finish. According to an independent beverage rating website, BevNet, the drink has a clean flavor which is “definitely consumable, and easy to swallow” and does not have the typical bubblegum/caffeine flavor which many drinks of the same energy drink category are known for.

The worldwide registered trademark “RESQ” shows a combined wordplay derived from the English word “rescue” and the pronunciations of the single alphabet letter “Q” which is shown as a stylized life-saver and the indication of a sidewise Q-stroke.

In April 2008, IndyCar Series driver Sarah Fisher announced that RESQ would sponsor her IndyCar team for the 2008 Indianapolis 500. The first race car was completely redesigned and outfitted with the original blue tone colors of a RESQ aluminium can completely reflecting the brand's image and design of the drink's can.

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