Beer in Canada

Question

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Answer 1

Canadian brewing companies

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Answer 2

Canadian beer brands

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Answer 3

Canadian brewers

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Answer 4

Beer festivals in Canada

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Answer 5

Beer in Canada

Beer in Canada was introduced by European settlers in the seventeenth century. The first commercial brewery was La Brasseries due Roy [sic] started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until Prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian Beer industry now plays an important role in Canadian identity, though globalization of the brewing industry has seen the major players in Canada acquired by, or merged with, foreign companies, notably its three largest beer producers, Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.

Beer sales have been sluggish overall in volume and in growth in industry revenue as other beverages have increased in popularity. Growth in revenue for beer makers averaged 1.3 per cent per year during 2011-2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum. Nonetheless, the number of licensed breweries in Canada increased from 310 in 2010 to 640 in 2015. Many of these are small operations since there were only 30 huge (making over 7.5 million litres per year) breweries in 2015.

That is understandable since craft brewing is a very fast-growing segment both in terms of the number of producers and the volume sold. This is probably because of its appeal to a wider demographic than the traditional mass-market beers which primarily target young males. (Men consume an estimated 71.5% of beer in terms of volume.) According to one expert, "The craft industry is attracting new consumers from different segments who would normally drink different things ... In other words: non-jock men and young women, who traditionally haven’t been courted by beer marketers." This makes it understandable that the major Canadian brewers have been acquiring small, local breweries.

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Answer 6

All or Nothing Brewhouse

All or Nothing Brewhouse was founded by brothers Jeff and Eric Dornan in early 2014 in Oshawa, Ontario. The company's mission is to be the #1 wheat beer producer in Canada. The company started as a contract brewery, brewing their beer out of a third party facility in Toronto, Ontario. In July 2016 All or Nothing acquired a group of companies being Trafalgar Ales & Meads, Trafalgar Artisanal Distillery and Pioneer Black Creek Brewery to gain access to bricks and mortar production. Trafalgar Ales & Meads prior to acquisition was one of the oldest breweries still operating in the Province of Ontario having been founded in 1993. All or Nothings first beer to market is their "All or Nothing Hopfenweisse", which is a lightly hopped German Weisse beer. The company was founded as Underdog's Brewhouse but, due to a trademark dispute with another craft beer producer, All or Nothing choose to change their name to All or Nothing Brewhouse to avoid a lengthy court battle. All or Nothing Brewhouse is currently a member of the Ontario Craft Brewers Association which represents the majority of breweries in the Province of Ontario.

The company currently has its beer for sale in the LCBO, Beer Store, National & Independent grocers across Ontario. These locations may grow with the recent changes in 2015 to allow for beer to be sold in grocery stores in Ontario; it could give the company more avenues for sales. All or Nothing takes part in a variety of beer festivals around the Province of Ontario one of which is the Toronto's Festival of Beer which sees over 30,000+ people pass through the festival gates over the course of the weekend.

The brewery features their two mascots prominently on all marketing materials. The two characters on their packaging are named Cornelius Das Weisse and Lennox "The Legacy" Lager

The company has a collection of vintage fridges that they bring with them to various regional beer events.

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Answer 7

Beer Canada

Beer Canada

Beer Canada is a trade association representing Canadian beer producers. Its stated mission is to "provide thoughtful leadership and strategic focus to grow the beer category and facilitate the commercial success of Canada's brewers."

Its current Board of Directors Chairman is John Sleeman of Sleeman Breweries Limited.

Members represent 90 per cent of all domestic beer sold in Canada.

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Answer 8

The Beer Store

Brewers Retail Inc.

The Beer Store is the trading name for Brewers Retail, a privately owned chain of retail outlets selling beer and other malt beverages in the province of Ontario, Canada, founded in 1927. Owned at its inception by a consortium of Ontario-based brewers, subsequent national and international consolidation has resulted in control now being shared by three multinational brewing companies, two foreign owned and one which is 50% controlled by non-Canadian interests.

Under Ontario's Liquor Control Act, The Beer Store was formerly the only retailer permitted to sell beer for off-site consumption, besides stores on the site of a brewery, locations of the provincial government-owned Liquor Control Board of Ontario (LCBO), and LCBO-authorized agency stores in certain smaller communities. The act and the company's articles of incorporation further stipulate that Brewers Retail cannot sell "hard liquor" (spirits), or consumer goods (like groceries).

The Beer Store's duopoly with the LCBO on 6-pack beers ended on December 15, 2015, with the legalization of 6-pack beer sales at selected supermarkets in urban centres due to concerns over the retailer's monopoly position. The Beer Store still holds a legal monopoly in Ontario for selling larger cases, like 12-packs & 24-packs. A 2013 Angus Reid survey commissioned by the Ontario Convenience Stores Association found that 13% of Ontario residents were aware that "The Beer Store monopoly is not a government-owned enterprise".

Forty-nine percent of the company is owned by the Labatt arm of Anheuser-Busch InBev of Belgium; forty-nine percent is owned by Molson Coors Brewing Company which has headquarters in both the United States and Canada, and is jointly controlled by the namesake families; and the remaining two percent is owned by Sleeman Breweries, an arm of Sapporo Brewery of Japan.

It is regulated by the Alcohol and Gaming Commission of Ontario (AGCO), an agency of the Government of Ontario. As of December 2014, the company operates 448 retail stores which sell beer to the general public. Owing to its legal monopoly The Beer Store (TBS) is the largest distributor of domestic beer to Ontario bars and restaurants, over 16,000 of which are licensed to sell alcohol. The LCBO sells imported beer to bars and restaurants. Many imported beers are available at The Beer Store, but they are imported by the LCBO and then sold to TBS.

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Answer 9

Brewers%27 Distributor

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Answer 10

Farmery Estate Brewery

Farmery Estate Brewery is a privately owned brewery based out of Neepawa, Manitoba, Canada. The beer is now brewed in-house in Neepawa. Previously it was brewed in Muskoka, Ontario. Farmery is sold in Manitoba, Saskatchewan and Alberta.

Farmery is made with 100% natural ingredients, made in Manitoba. Owners Chris and Lawrence Warwaruk come from an agriculture background. The farm is located just outside Neepawa at Arden Ridge. The beer has five essential ingredients, three strains of hops, prairie grown barley, yeast, water and wheat protein.

The beer is available in cans (four pack, eight pack), bottles (four pack, six pack, singular) and draft kegs.

Brothers Chris and Lawrence Warwaruk were farmers in Neepawa, Manitoba. They acquired the family farm, but they were on the verge of bankruptcy. The two brothers moved to Winnipeg and opened Lux Sole.

After 10 years, Chris and Lawrence transitioned their bar into Winnipeg’s first gastropub, with over 100 beers on selection. The opening of the pub allowed Chris and Lawrence to go back to their roots, and using the knowledge they acquired from the service industry, they launched Farmery Brewery.

On January 8, 2013, the brothers appeared on the Season 8 finale of CBC's Dragon's Den. They pitched the idea of building a brewery on the farm estate where all the ingredients are grown. David Chilton and Arlene Dickinson agreed in a partnership that would give the brothers $200,000 to help build the brewery in exchange for six per cent of royalties. This would make Farmery the first estate brewery in Canada.

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