Enchirito
Enchirito (Spanish pronunciation: [entʃiˈɾito]) is the trademarked name of Taco Bell's menu item of the Tex-Mex food similar to an enchilada. It is composed of a flour tortilla filled with seasoned ground beef taco meat (with options to substitute steak or chicken), beans, diced onions, cheddar cheese, and "red sauce".
There is an unsubstantiated claim that the Enchirito was invented in 1967 by a high school student in Montebello, CA.
However, a 2008 article published in the Long Beach Press-Telegram claimed that a Cerritos, California based franchise owner named Dan Jones had created the Enchirito.
In an article published in a Corsicana Daily Sun in 1971, there is a third claim that a Taco Bell franchise owner in Texas was the actual inventor.
The original Enchirito of the 1970s was advertised as a special tortilla filled with ground beef, pinto beans, and onions; topped with red sauce, cheese and olives. It was served in a reheatable aluminum foil tray. One of the earliest print reference to the Enchirito is an August 1967 Taco Bell ad in an Amarillo, Texas newspaper for a meal consisting of a taco, Enchirito, and soft drink for $0.89.
Taco Bell registered the name with the United States Patent and Trademark Office as a service mark in May 1970. In its application, Taco Bell described the item as a [ Combination Enchilada And Burrito Prepared As Part Of ] Restaurant Services and that "Enchirito" Is Merely A Fanciful Combination Of "Enchilada" And "Burrito."
The coining of the name Enchirito (a portmanteau of the words enchilada and burrito) for this item was a bit of a peculiar action by Taco Bell. It was the only item on the menu, at the time, to not use the common Mexican food nomenclature for that item. Whereas a burrito is typically a flour tortilla filled with beans, and an enchilada is typically a corn tortilla filled with meat and smothered in chile sauce, the name Enchirito communicates the combination of these elements. On the other hand, it appears the unusual name was not to help Americans unfamiliar with the Spanish names of the food items; indeed, for many years Taco Bell menu boards featured a system of phonetic pronunciation guides next to each item.
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