A&W (Canada)

Question

A&W Food Services of Canada, Inc.

Type	Private, with publicly traded income fund
Traded as	: AW.UN
Industry	Fast food
Founded	Winnipeg, Manitoba, Canada (1956)
Headquarters	North Vancouver, British Columbia, Canada
Number of locations	850
Key people	Food Services Paul Hollands CEO Susan Senecal (President and COO) Fund and A&W Trade Marks, Inc. Jeff Mooney (Chairman)
Products	root beer, hamburgers, chicken burgers, onion rings, french fries, sweet potato fries, breakfast items hot dog
Revenue	$99.4 million CAD (2016)
Net income	$9.4 million CAD (2016)
Number of employees	35,160 (2016)
Parent	A&W Restaurants (1956–1972) Unilever (1972–1995)
Website	www.aw.ca

Food Services
Paul Hollands CEO
Susan Senecal (President and COO)

A&W Food Services of Canada, Inc. is a Canadian fast food restaurant chain.

A&W Canada was part of the U.S.-based A&W Restaurants chain, but was sold to Unilever in 1972, and then bought by its management in 1995. It no longer has any corporate connection to A&W operations outside of Canada.

The Canadian operation is owned and operated by the privately held A&W Food Services of Canada Inc., based in North Vancouver, British Columbia. In December 2013, A&W was Canada's second-largest Quick Service Restaurant burger chain with 850 outlets after McDonald's 1,400 outlets.

The first Canadian A&W restaurant opened in Winnipeg, Manitoba in 1956. The Canadian restaurants were part of the American chain until 1972 when they were sold to Unilever.

In 1975, facing competition from the growing Canadian operations of McDonald's, the company launched what was to have been a temporary advertising campaign starring an orange-clad mascot, The Great Root Bear. The bear and the tuba jingle that accompanied him became a long-running campaign (the tune, entitled "Ba-Dum, Ba-Dum", was released as a single by Attic Records, credited to "Major Ursus", a play on Ursa Major or "great bear"). The mascot was so successful that he was eventually adopted as the mascot by the American A&W chain as well. The famous tuba jingle was played by famed Vancouver jazz, classical and session trombonist Sharman King. King also did the ads for the "Book Warehouse" chain of discount book stores, which he owned.

• Baby Burger: small beef patty (1.6 oz), ketchup, unseeded hamburger bun
• Mama Burger: regular beef patty (3 oz), onion slice, pickles, ketchup, mustard, Teen Sauce, sesame seed bun
• Teen Burger: regular beef patty (3 oz), onion slice, pickles, ketchup, mustard, bacon, Teen Sauce, lettuce, tomato, cheese slice, sesame seed bun
• Papa Burger: two regular beef patties (6 oz), onion slice, pickles, ketchup, mustard, Teen Sauce, sesame seed bun
• Grandpa Burger: three regular beef patties (9 oz), onion slice, pickles, ketchup, mustard, Teen Sauce, sesame seed bun
• Uncle Burger: large beef patty (5 oz), onion slice, pickles, ketchup, mustard, Teen Sauce, sesame seed bun
• Buddy Burger: one or two small beef patties (1.6 oz), mustard, ketchup, Teen Sauce, grilled onions, unseeded hamburger bun; value burgers, available in "little" or regular versions

• The Original Chubby Burger which is made on sesame seed bun, and comes with Chubby Mayo (Hellmann's Mayo), and lettuce
• The Spicy Habanero Chicken Burger is made on a seeded bun, and comes with jalapeño aioli, lettuce and tomato.
• BLT Chubby Burger is made on a 7-grain bun, and comes with Chubby Mayo (Hellmann's Mayo), two slices of bacon, lettuce, and tomato.

• List of hamburger restaurants

• Official website
• A&W Canada radio jingle from the late 1960s (MP3)

...
Wikipedia