Bacon Deluxe
Bacon Deluxe
The Bacon Deluxe is a bacon-topped hamburger offered at international fast food chain Wendy's. It is Wendy's entry into the premium sandwich category, "something other hamburger chains have used to compete with fast-casual restaurants." Burger King offers the Steakhouse XT Burger and McDonald's has had an Angus Third Pounder. The Bacon Deluxe was launched with an extensive media campaign and priced at $3.99 for a single, $4.99 for a double and $5.99 for a triple, and is being launched alongside another Wendy's bacon sandwich: the Baconator.
The single patty version debuted in October 2009 with a suggested price of $3.99 and contained 640 calories. The triple packs a "whopping 1,140 calories and more saturated fat, cholesterol, and sodium than anyone should eat in a single day," and topped a list of the five most unhealthful gourmet burgers sold by national fast-food restaurant chains. The Bacon Deluxe is made with "fresh, never-frozen North American beef with a more expensive bun and thick, center-cut applewood bacon".
The single burger order contains four strips of smoked bacon, a beef patty, American cheese and vegetables. The double burger order contains two beef patties, four strips of smoked bacon, American cheese, ketchup and mayo. The triple burger order contains three beef patties topped with four strips of smoked bacon, American cheese, fresh lettuce, tomato, onion and dill pickle with ketchup and mayo.
In May 2009, Wendy’s/Arby’s Restaurant Group President-CEO Roland Smith told analysts that Wendy's would release a new cheeseburger that:
"...will feature juicier beef, an improved bun, bacon cooked from scratch in our stores and improved packaging. We believe this great new cheeseburger will strengthen Wendy’s position as having the best tasting and highest quality hamburger in the QSR universe."
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