McDonald's

Question

This piglix contains articles or sub-piglix about McDonald's

Answer 1

McDonaldization

McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains that it becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm (Ritzer, 2004:553). The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."

McDonaldization thesis in cultural version is a comparatively recent idea of the worldwide of cultures. In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture, as most countries have adapted to this concept because of globalization.

Ritzer highlighted four primary components of McDonaldization:

With these four principles of the fast food industry, a strategy which is rational within a narrow scope can lead to outcomes that are harmful or irrational. As these processes spread to other parts of society, modern society’s new social and cultural characteristics are created. For example, as McDonald’s enters a country and consumer patterns are unified, cultural hybridization occurs.

Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization. "Most specifically, irrationality means that rational systems are unreasonable systems. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." (Ritzer 1994:154)

Ritzer introduces this during Chapter Two (The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond) of his book "The McDonaldization of Society" in the sub-section Irrationality and the "Iron Cage." He states that "Despite the advantages it offers, bureaucracy suffers from the irrationality of rationality. Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served." In short; "settings in which people cannot always behave as human beings".

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Answer 2

KFC Index

The KFC Index is an informal guide to measure Purchasing Power Parity (PPP) comparing exchange rates in African countries. Similar to and inspired by the Big Mac Index, the key difference between the two indices is the KFC Index is focused solely on Africa, where the Big Mac Index coverage is limited in Africa as there is little presence of McDonald's in Africa, as opposed to KFC chains which operate in almost 20 countries across the continent.

The KFC Index was created by Sagaci Research (a Pan-African primary market research firm) as an informal way to gauge whether currencies in African countries are “correctly valued”. It is based on the theory of Purchasing Power Parity (PPP), which states exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services between two countries. In this case, the concerned goods are KFC´s Original 12/15 piece Bucket and geographically specific to African countries. The KFC Index also covers the United States, France, Spain and the United Kingdom.

For example, the average price of KFC´s Original 12 pc. Bucket in United States in January 2016 was $20.50; in Namibia it was only $13.40 at market exchange rates. Therefore, the index states the Namibian dollar was undervalued by 33% at that time.

The index takes its name from the international fast food chain, Kentucky Fried Chicken (KFC) and modeled on the The Economist´s “Big Mac Index”, which covers countries with McDonald's presence (about 60 countries). In Africa, the McDonald's chain is only present in Morocco, South Africa and Egypt. KFC, on the other hand, has operations in almost 20 countries; the highest of any international fast food chain and therefore a more applicable benchmark to use. The index was not intended as a precise gauge of currency misalignment, merely a tool to make exchange-rate theory more digestible.

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Answer 3

MaDonal

MaDonal (Central Kurdish: مادۆنال‎) is a restaurant located in the town of Sulaymaniyah, Iraqi Kurdistan. It intentionally resembles the fast food chain McDonald's, both in appearance and menu; for instance, MaDonal's menu includes "Big Macks." It is one of two McDonald's-like restaurants in the town; the other one, Matbax, claims that MaDonal is "cheap quality".

The owner, Suleiman Qassab, was a fighter in the Kurdish resistance during the 1970s. He became a refugee in Vienna, Austria, where he got a job as a cook at McDonald's. In the 1990s, he applied for permits to create a McDonald's in Iraq, but the McDonald’s Corporation turned him down, due to economic sanctions imposed during the regime of Saddam Hussein, as well as the controlled economy of Iraq at the time.

In response, he established MaDonal Restaurant, which is still in business. Since establishing MaDonal, Qassab has offered free food to U.S. forces, been threatened, and has become a "Kurdish celebrity." Qassab hopes to one day turn MaDonal into an actual McDonald's restaurant.

MaDonal is popular with Sulaymaniyah's youth, and the upper middle class. It is open even during Ramadan.

Sociologist George Ritzer sees MaDonal as part of a trend of other countries developing their own regional variations of McDonald’s.Journalist Christopher Hitchens said it was "reassuring" to see signs of progress like MaDonal "in an atmosphere that only a few years ago was heavy with miasmic decay and the reek of poison gas."

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Answer 4

McDelivery

McDelivery

McDelivery is a McDonald's service that delivers food to the customer's door. The service was introduced in parts of the United States beginning in 1993 and is available in many Asian, Middle Eastern and Latin American countries using motorcycle couriers. In some countries, delivery is available 24 hours a day, and in at least one location, the service is free with a minimum order.

McDelivery is available in Australia, Bahrain, Brazil, China, Colombia, Costa Rica, Cyprus, Egypt, Germany, Georgia, Guatemala, Hong Kong, India, Indonesia, Japan, Jordan, South Korea, Kuwait, Lebanon, Malaysia, Pakistan, Qatar, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Sri Lanka, Taiwan, Thailand, Turkey, the United Arab Emirates, and the United Kingdom. In the United States, the service is available in some parts of Manhattan.

The first McDonald's delivery service on the European continent started in 2013 with a trial in Wien-Hietzing. Deliveries are now available all across the capital city from 11am to 11pm at a cost of €4 and a minimum order requirement of €8.

A trial of McDelivery began in Australia in November 2013. The service was rolled out more widely across the country from August 2014 in partnership with Menulog. Delivery times vary according to location. Some branches deliver breakfast, lunch and dinner but a 5pm-9pm window is most common. The delivery fee is usually A$4.95 (US$3.68) with a minimum order requirement of A$25 (US$18.58).

In 2017 the service began in some Canadian cities.

In China, service is available 24 hours and the delivery fee is 8 yuan (US$1.2).

The service in Cyprus started in February 2014 from the Limassol restaurant only and then continued to include all main towns of Cyprus(Nicosia, Paphos, Limassol, Larnaka and Famagusta). Delivery is available from 11am to 1am at a limited radius for each town. The delivery cost is €2 with a minimum order of €5 food. The order can be placed through a call center (7777 2626) or through Cyprus McDonald's website (www.mcdelivery.com.cy)

In Hong Kong, 24-hour McDelivery was first introduced in 2009, available to majority of the urban area in the territory. Orders are made by telephone and can be placed up to 7 days in advance. As of 2012, the service costs HK$12 (US$1.55) for each delivery, with no minimum order requirement. The fee is waived if the value of the order exceeds HK$60 (US$7.73).

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Answer 5

McDonald%27s African American Heritage Series

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Answer 6

McDonald%27s Championship (golf)

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Answer 7

McDonald%27s Gospelfest

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Answer 8

List of McDonald%27s products

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Answer 9

McDonald%27s Video Game

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Answer 10

McDonald%27s Young Entertainers

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