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Jack in the Box


imageJack in the Box, Inc.

Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, by Robert O. Peterson in San Diego, California, where it is headquartered. The chain has 2,200 locations, primarily serving the West Coast of the United States and selected large urban areas in the eastern portion of the US including Texas. Food items include a variety of hamburger and cheeseburger sandwiches along with selections of internationally themed foods such as tacos and egg rolls. The company also operates the Qdoba Mexican Grill chain.

Robert Oscar Peterson already owned several successful restaurants when he opened Topsy's Drive-In at 6270 El Cajon Boulevard in San Diego in 1941. Several more Topsy's were opened and eventually renamed Oscar's (after Peterson's middle name). By the late 1940s, the Oscar's locations had developed a circus-like décor featuring drawings of a starry-eyed clown. In 1947, Peterson obtained rights for the intercom ordering concept from George Manos who owned one location named Chatter box in Anchorage, Alaska, the first known location to use the intercom concept for drive up windows. In 1951, Peterson converted the El Cajon Boulevard location into Jack in the Box, a hamburger stand focused on drive-through service. While the drive-through concept was not new, Jack in the Box innovated a two-way intercom system, the first major chain to use an intercom and the first to focus on drive-through. The intercom allowed much faster service than a traditional drive-up window; while one customer was being served at the window, a second and even a third customer's order could be taken and prepared. A giant clown projected from the roof, and a smaller clown head sat atop the intercom, where a sign said, "Pull forward, Jack will speak to you." The Jack in the Box restaurant was conceived as a "modern food machine," designed by La Jolla, California master architect Russell Forester. Quick service made the new location very popular, and soon all of Oscar's locations were redesigned with intercoms and rechristened Jack in the Box restaurants.



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Bonus Jack


imageBonus Jack

The Bonus Jack is a hamburger sold by the fast-food restaurant chain Jack in the Box. It was one of the company's signature products. The Bonus Jack was first offered in 1970 to compete with McDonald's Big Mac and was discontinued in the early 1980s. The Bonus Jack has been reintroduced to Jack in the Box menus at various times throughout the years.

Similar to the Big Mac, the Bonus Jack consists of two burger patties, American cheese, Jack's Secret Sauce, shredded lettuce, and two pickle slices on a three-piece bun.




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Norman E. Brinker


imageNorman E. Brinker

Norman Eugene Brinker (June 3, 1931 – June 9, 2009) was an American restaurateur who was responsible for the creation of new business concepts within the restaurant field, such as the salad bar. He served as president of Jack in the Box, founded Steak and Ale and helped establish Bennigan's.

He was born on June 3, 1931. He began his career in the 1960s in Southern California with fast food company Jack in the Box, rising to oversee its expansion into a regional chain in the United States. After leaving the company he founded several chains, including Steak and Ale. With its sale to Pillsbury in 1976, Brinker rose to new heights, eventually becoming president of the company's entire restaurant operations. At the height of his tenure with Pillsbury he was responsible for the creation or oversaw the operations of such restaurants as Bennigan's, Burger King and Häagen-Dazs. It was when he left Pillsbury in 1984 to purchase a small gourmet burger shop called Chili's that Brinker saw his greatest business success. The company eventually became one of the largest restaurant holding companies in the world with 5 chains operating 1900 restaurants in 25 countries. Now known as Brinker International, the company currently employs over 100,000 people and has system-wide sales exceeding US$4 billion annually.

During the 1950s, Brinker engaged in a hectic and busy lifestyle. He joined the U.S. Navy in 1952; during his stint in the service, Brinker used his passion and talent for horse riding to earn a place on the United States Olympic Equestrian team in the 1952 Summer Olympics in Helsinki, Finland, and the 1954 modern pentathlon world championships in Budapest, Hungary. While stationed in San Diego, California, he chose to attend San Diego State College, now San Diego State University. It was during his time in college that he met and married Tennis Grand Slam winner and world champion Maureen "Little Mo" Connolly in 1955, became president of his class, and graduated with honors in 1957. His marriage, which produced two children, ended in 1969 when she succumbed to ovarian cancer. His 1971—1976 marriage to Margrit Fendt produced two more children. In 1981, Brinker met and later married his third wife, Nancy Goodman, on February 14, 1983. He was gravely injured in a polo accident in 1993, was chair of the United States Polo Association, inducted into the Museum of Polo and Hall of Fame on March 6, 1998, and retired from Brinker International in 2001. They engaged in many Republican causes and fund-raising missions during their time together. The couple was amicably divorced in 2003. He married his fourth wife, Toni Chapman, in March 2003 and remained with her until his death in 2009.



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1993 Jack in the Box E. coli outbreak


imageExternal video

The 1993 Jack in the Box E. coli outbreak occurred when 732 people were infected with the Escherichia coli O157:H7 bacterium originating from undercooked beef patties in hamburgers. The outbreak involved 73 Jack in the Box restaurants in California, Idaho, Washington, and Nevada, and has been described as "far and away the most infamous food poison outbreak in contemporary history." The majority of the victims were under 10 years old. Four children died and 178 other victims were left with permanent injury including kidney and brain damage.

The wide media coverage and scale of the outbreak were responsible for "bringing the exotic-sounding bacterium out of the lab and into the public consciousness" but it was not the first E. coli O157:H7 outbreak resulting from undercooked patties. The bacterium had previously been identified in an outbreak of food poisoning in 1982 (traced to undercooked burgers sold by McDonald's restaurants in Oregon and Michigan), and before the Jack in the Box incident there had been 22 documented outbreaks in the United States resulting in 35 deaths.

Health inspectors traced the contamination to the restaurants' "Monster Burger" sandwich which had been on a special promotion (using the slogan "So good it's scary!") and sold at a discounted price. The ensuing high demand "overwhelmed" the restaurants, and the product was not cooked for long enough or at a high enough temperature to kill the bacteria.

At a 1993 press conference the president of Foodmaker (the parent company of Jack in the Box) blamed Vons Companies Inc. (supplier of their hamburger meat) for the E. coli epidemic. However, the Jack in the Box fast-food chain knew about but disregarded Washington state laws which required burgers to be cooked to 155 °F (68 °C), the temperature necessary to completely kill E. coli. Instead, it adhered to the federal standard of 140 °F (60 °C). Had Jack in the Box followed the state cooking standard, the outbreak would have been prevented, according to court documents and experts from the Washington State Health Department. Subsequent investigation by the Centers for Disease Control and Prevention (CDC) identified five slaughterhouses in the United States and one in Canada as "the likely sources of [...] the contaminated lots of meat." In February 1998, Foodmaker agreed to accept $58.5 million from Vons and eight other beef suppliers to settle the lawsuit started in 1993.



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Jack Box


imageJack Box

Jack Box (full name Jack I. Box; or simply known as Jack) is the mascot of American restaurant chain Jack in the Box. In the advertisements, he is the founder, CEO, and ad spokesman for the chain. According to the company's web site, he has the appearance of a typical male, with the exception of his huge spherical white head, blue dot eyes, conical black pointed nose, and a curvilinear red smile. He is most of the time seen wearing his yellow clown cap, and a business suit driving a red Viper convertible.

The company has used the Jack Box mascot in its advertising since 1994 and has won a number of advertising awards for the long campaign.

Prior to 1980, the chain used a huge clown head as its symbol, which sat atop the remote activated talking drive-thru menus (in the 1960s and early '70s the rotating clown head was also at the top of the large signs at each location). In 1980, the chain decided to establish a more "mature" image by introducing a wider variety of menu items and, most notably, discontinuing the use of Jack. A series of television commercials announced "We're blowing up clowns!" and showed the dramatic explosion of the notorious clown heads. These commercials led to many complaints by parents over the violence. Throughout the late 1980s to the 1990s, Jack in the Box tried to position itself as a premium fast food alternative, with varying results.

In 1993, a major food contamination crisis was linked to Jack in the Box restaurants and by 1994, a series of lawsuits and negative publicity took their tolls and pushed their corporate parent, Foodmaker Inc. to the verge of bankruptcy. In the short term, they decided to promote their initiatives on food safety and then approved a new guerilla advertising campaign created by Richard (Dick) Sittig, then working at the TBWA\Chiat\Day ad agency in Santa Monica, California. The concept brought back the original company mascot, Jack, but now in the form of a savvy, no-nonsense businessman who happened to have an enormous round clown head.



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Robert O. Peterson


Robert Oscar Peterson (March 13, 1916 – April 18, 1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept. He is credited with being the first to pair the drive-through window with an intercom system for greater efficiency.

He was a native San Diegan and graduated from Hoover High School in 1933. He attended San Diego State College and graduated from UCLA with a degree in economics. He was a naval intelligence officer during World War II. He was married four times, notably (in 1977) to Maureen O'Connor, who went on to become the first female mayor of San Diego from 1985 to 1992; this was his only marriage not to end in divorce. The former mayor was at his side when he died in 1994. He had four children by his previous marriage to Lorraine Bhalla, none of whom went into the restaurant business.

Peterson entered the restaurant business in 1941 with a drive-in diner called "Topsy's" (later renamed "Oscar's"), located at 6270 El Cajon Boulevard in San Diego. This was a classic drive-in where food was served by carhops to patrons in the parking lot. Over the next decade his company, the San Diego Commissary Company, operated several Topsy's and Oscar's restaurants throughout San Diego, including a flagship Oscar's at Midway Drive and Rosecrans Street in the Midway area. In 1951, he converted the Oscar's on El Cajon Boulevard into the first Jack in the Box, a drive-through with the innovation of a two-way intercom that allowed one car to place an order while another car was being served. Other restaurants had previously offered drive-up window service, but Jack in the Box was the first major chain to make drive-through windows the focus of its operation. Since the concept was unfamiliar to most customers, the speaker (topped with the trademark clown) had a sign that announced "Pull forward, Jack will speak to you!"



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Qdoba


imageQdoba Restaurant Corporation

Qdoba Mexican Eats (/kjuːˈdoʊbə/ kew-DOH-bə), is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. The company is a wholly owned subsidiary of Jack in the Box since its purchase from ACI Capital, Western Growth Capital, and other private investors in 2003.

This chain can trace its origins to the opening of the Zuma Fresh Mexican Grill in 1995 by Colorado native Anthony Miller and partner Robert Hauser at Grant Street and Sixth Avenue in Denver which is still in operation.

Miller and Hauser met in New York City, where Miller was an investment banker with Merrill Lynch when Hauser was attending the Culinary Institute of America and working at the famed Le Cirque restaurant. Hauser developed most of the recipes and tried to design the menu to be healthier by replacing the use of traditional animal fats with vegetable oils and tried to use more fresh vegetables and herbs when he could. During the first year, lines stretched out the door during most evenings at dinnertime, but it usually took roughly seven minutes for customers in a 30-person line to get served. Zuma was a made-up name but was also the name of a friend's cat.

The Denver, Colorado, location was an immediate success, with first-year revenues exceeding $1,500,000. The cost of opening the 1,300-square-foot (120 m2) store had been only $180,000.

In 1997, the name of the company was changed from Zuma to Z-Teca Mexican Grill because of a lawsuit from another restaurant using the Zuma name in Boston and confusion caused by the similar-sounding ZuZu Handmade Mexican Grill chain that was operating in the Denver area at that time. During the same year, Z-teca began to offer franchise opportunities to entrepreneurs to expand the chain outside of its core territory of Colorado.



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Rodney Allen Rippy


imageRodney Allen Rippy

Rodney Allen Rippy (born July 29, 1968) is an American former child actor. He appeared in TV commercials for the fast-food chain Jack in the Box in the early 1970s, as well as in numerous roles in television and movies.

In the advertisements, Rippy was seen trying to wrap his mouth around the super-sized Jumbo Jack hamburger. The tag line "It's too big to eat!" (pronounced "It's too big-a-eat!") became a catch-phrase. Another spot showed Rippy giggling while singing the song "Take Life a Little Easier," which was released as a single by Bell Records in the fall of 1973 in the wake of the commercial's popularity.

The 45 (b/w "World of Love") approached the Billboard magazine "Bubbling Under the Hot 100" chart in October 1973, peaking at #112. At the age of five, Rippy became the youngest person ever to make any Billboard music chart.

Rippy subsequently had guest roles in many popular television shows, including The Six Million Dollar Man, Marcus Welby, M.D., Police Story, and The Odd Couple (where Rodney played the owner of the building where Oscar and Felix lived). He also appeared frequently on talk shows such as The Tonight Show Starring Johnny Carson and Dinah's Place with Dinah Shore. Rippy also had a co-starring role on the CBS Saturday morning children's show The Harlem Globetrotters Popcorn Machine.

Rodney made his big screen debut (uncredited, filmed before the Jack in the Box spots) in the Mel Brooks comedy Blazing Saddles in 1974. He portrayed a young Sheriff Bart aboard his parents' buckboard wagon after a brutal Sioux nation attack. When the Sioux chief, portrayed by Brooks, allows the pioneers passage (for being darker than the Sioux are), Rippy says his only line, "Thank you." In a Peanuts newspaper comic strip dated July 3, 1974, Snoopy awakens from a dream in which he "had been invited out to dinner by Rodney Allen Rippy!"



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Gillian Vigman


Gillian Vigman (born January 28, 1972) is an American comic actress. Vigman is most recognizable for her role as "Jack's Wife" in many Jack in the Box commercials but is also notable for her membership in the recurring cast of comedians on sketch comedy series MADtv. She also starred in the ABC comedy Sons & Daughters. Vigman plays a supporting role on The Defenders.

Vigman was born in Holmdel, New Jersey, to a British mother and American father. Her father was born Jewish and her mother converted to Judaism.

Vigman attended Colgate University, graduating in 1994. She started her professional comedy career in Chicago working for The Second City. Prior to joining the cast of MADtv, Vigman toured with The Second City National Touring Company in 2000, to launch its 20th anniversary S season.

She first appeared on MADtv in the eighth episode of the Eighth Season in a sketch called "The Real Bachelor." She is only the second cast member to appear in an earlier season before joining the regular recurring cast. Only Daniele Gaither, who appeared in a sketch in Season Two before joining the cast in Season Nine, has obtained such a distinction.

Vigman officially joined the cast of MADtv in 2003, as a feature performer, for the ninth season. Vigman's tenure on MADtv was limited to only one season. At the end of Season Nine, in 2004, her contract was not renewed.



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