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Burger King

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Burger King advertising


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Burger King characters


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Burger King foods


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Burger King people


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Tim Hortons


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Burger King


imageBurger King

www.bk.com

Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King." Over the next half-century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late-2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.

The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized it's advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King," accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.



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Big Bumpin%27



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BK Racing


imageBK Racing

BK Racing is an American professional team that currently competes in the Monster Energy NASCAR Cup Series. The team currently fields the No. 23 Toyota Camry full-time for part-time drivers: Joey Gase and Gray Gaulding, and the No. 83 Camry full-time for part-time drivers: Corey LaJoie and Gaulding.

BK Racing is owned by a couple of investors who were formerly involved in the ownership of TRG Motorsports Sprint Cup Series team, which closed after the 2011 season. Burger King franchise owner Ron Devine and tomato grower Wayne Press joined Thomas Uberall, former race director of the Red Bull Racing Team, to acquire the assets and race shop of the former Red Bull operation, which also closed after the 2011 season, for around $10 million.

Like Front Row Motorsports owner Bob Jenkins, principal owner Devine's many Burger King franchises allow him to advertise the brand on the cars when there is no outside sponsor. Prior to the 2012 Daytona 500, Burger King announced a "licensing agreement" with the team, authenticating the paint schemes of the 83 and 93 and the usage of the company's logos, though it is unclear whether or not the company and/or franchise Devine funds the team. According to a 2013 Autoweek article, the partnership is limited to the licensing agreement, with Burger King not sponsoring the team. The Burger King partnership includes the branding of Dr Pepper, a soft drink served at Burger King restaurants. Dr Pepper has appeared as the primary sponsor of the team on various occasions (typically the 93 car), and expanded to a newly renumbered 23 car for 2014 (signifying the drink's 23 flavors).

In May 2014, the team expanded to three cars and added another owner and investor in Anthony Marlowe, who purchased a ten percent stake in the team. Formerly a partner in the recently exited Swan Racing, Marlowe founded outsourcing company TMone, and is currently the managing partner in Iowa City Capital Partners and its subsidiary Marlowe Companies Inc. After the 2015 season, Marlowe began the process of selling his stake in the team.



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BK Whopper Bar


The BK Whopper Bar is a limited service concept created by fast-food restaurant Burger King in 2009.

The Whopper Bar is a concept from the company that upends its traditional fast food operations with a newer high end concept designed to compete with fast casual and casual dining restaurants. The new format is described by the company as a more "playful" variation on the standard Burger King location. The locations feature an open kitchen with a semi-circular metal counter top. The exposed kitchen concept allows customers to view the preparation of their foods. Decoration of the new locations is limited to plasma televisions playing looped videos of open flames. The concept is similar to the McCafe concept from rival McDonald's, and like the McCafe locations they are designed to go into malls, airports and casinos and other areas with limited amounts of space.

Whopper Bars are kiosk-type stores with a menu limited to the company's Whopper, TenderCrisp and Angus sandwiches; drinks; and desserts. The menu features higher-end ingredients and variants not sold in the normal Burger King locations.

While international locations sold beer at the Whopper Bar locations, the company originally stated that it did not intend to do so at its North American locations. That company changed its mind with the opening of its second Whopper Bar location in the South Beach section of the company's home town of Miami; Burger King reported that it would be the only current American, national fast food chain selling beer in its home territory.

In markets where alcohol can be sold at fast food restaurants, the company will be selling products from SABMiller and Anheuser-Busch including Budweiser, Bud Light and Miller Lite in aluminum bottles designed to maintain temperature. The move, designed to target the important 30-and-under demographic, has been called risky by industry analysts because of the company is known as a fast food purveyor and not as an alcoholic beverages seller. Other industry consultants have disagreed with the assessment, believing that the move is a practical one because the company is growing with its aging customer base.



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Book:Burger King


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