Caffe Bene
Caffè Bene
Caffè Bene is a coffeehouse chain based in Seoul, South Korea. It was founded in May 2008 by Sun-Kwon Kim. Caffè Bene is the largest coffeehouse chain in South Korea by number of stores. As of April 24, 2012, Caffè Bene has 760 outlets in South Korea. Caffè Bene made its international debut in New York City in February 2012 and opened the second international store in Beijing, China one month later. Caffè Bene now has 3 outlets in China and has signed with 7 countries to open further stores.
As of April 4, 2014, Caffè Bene is operating 945 stores in Korea, 86 in the United States, 283 in China, 1 store in Canada, 5 in Philippines, 5 in Indonesia, 4 in Saudi Arabia, 2 stores each in Mongolia and Malaysia, and one each in Brunei, Cambodia, Singapore, Japan and Vietnam. The number of stores continues to grow.
In November 2014, Caffè Bene announced plans to open its first drive-through coffeehouse in Little Falls, New Jersey. It opened in December 2014.
Sun-Kwon Kim, chairman and CEO of Caffè Bene, traveled to Canada and saw that the local coffee shops were very popular. He had confidence that he could create a brand that could compete with the cafes he saw. Caffè Bene is designed after European open-air cafes. The word "Bene" in the brand name comes from the Italian word for "good." This brand combines the European open-air atmosphere and traditional Korean culture of "Sarangbang".
Caffè Bene launched its first international store in New York City, on February 1, 2012. Located on 44th Street and 8th Avenue in Manhattan's Theater District, near Times Square, it is 600 square metres (6,500 sq ft), one of the biggest coffee shops in the area. Caffè Bene "specializes in coffee drinks and Belgian waffles, including savory varieties with bacon and Parmesan in the dough". The location's interior design was inspired by several city landmarks, including the Brooklyn Bridge and the New York City Subway. According to Caffè Bene, the company used recycled materials for its design.
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