Burger Fuel
BurgerFuel
BurgerFuel is a New Zealand burger restaurant with 88 locations in six countries (plus 1 mobile location unit), including 54 locations in New Zealand. BurgerFuel sells burgers (beef, chicken, gluten-free, vegan and vegetarian) Spud (Potato) fries, kumara fries, bottled soft drinks, thick shakes and its own branded ice cream.
BurgerFuel burgers are known for their aioli sauce and flavor, and for its licensed Doofer, a folding cardboard burger-holder. BurgerFuel as a gourmet burger chain focuses on many niche areas: Items such as vegan / vegetarian food, gluten-free, free range, halal, as well as some organic food products. BurgerFuel has been careful to try to make their menu healthier than a lot of their competition (by reducing salt, sugar, preservatives and additives). Burger names have an automotive theme.
BurgerFuel also has a unique sides menu, including spud and kumara fries, along with their Motobites (crumbed pumpkin and ginger bites), and Chicken Fenders (grilled free-range chicken tenderloinds with rosemary and sea salt seasoning). Along with soft drinks, the sides menu also includes their own brand Thickshakes, and ice cream.
The menu features a regular rotation of special promotion burgers, and promotion sides.
In 1995 the first Burger Fuel was opened in Auckland. In 2007 Burger Fuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised a little over a third of that.
On 5 May 2008, Burger Fuel Worldwide announced it had agreed to its first Master franchise agreement with Dubai based Al Khayyat Investment Group Investments LLC. They set up, and operated stores in Dubai, UAE by the end of the year. Dubai is considered to be a high-profile city for BurgerFuel. There are two BurgerFuel stores in Al-Khobar, and 3 branches in Riyadh, Saudi Arabia.
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