free-to-air, Satellite television, radio | |
Industry | Media and Entertainment |
Founded | June 2001 |
Headquarters | Hangzhou, Zhejiang, China |
Area served
|
China and abroad |
Owner | Government of Zhejiang |
Website | Official Site |
Zhejiang Radio and Television Group (ZRTG) (Chinese: 浙江广播电视集团; pinyin: Zhèjiāng Guǎngbò Diànshì jítuán), is China's fourth biggest television network after China Central Television (CCTV), Hunan Broadcasting System (HBS), and Jiangsu Broadcasting Corporation (JSBC). The television network is owned by the Zhejiang provincial government. The network is based in Hangzhou in Zhejiang.
Before the establishment of Zhejiang Radio and Television Group the local television stations first aired in Hangzhou and northern Zhejiang in the 1960s. ZRTG was established in 8 November 2001 to compete with other major Television networks and expanded its network through nationwide satellite television on 1994.
ZRTG have broadcast notable programming such as The Voice of China, often referred to as the Chinese version of the Dutch's reality talent show The Voice of Holland.