Zeta Tau Alpha
| Zeta Tau Alpha | |
|---|---|
| ΖΤΑ | |
 |
|
| Founded | October 15, 1898 Virginia State Female Normal School (now Longwood University) Farmville, Virginia |
| Type | Social |
| Scope | International |
| Motto | Seek the Noblest |
| Colors | Turquoise Blue Steel Gray |
| Symbol | Five-pointed Crown (primary), Strawberry (secondary) |
| Flower | White Violet |
| Patron Greek divinity | Themis |
| Publication | "Themis" |
| Philanthropy | Breast Cancer Education and Awareness |
| Chapters | 168 active collegiate chapters and 238 alumnae chapters |
| Members | 245,000 collegiate |
| Headquarters |
3450 Founders Road Indianapolis, Indiana USA |
| Homepage | zetataualpha.org |
Zeta Tau Alpha (ΖΤΑ) (known as ZTA or simply known as Zeta) is an international women's fraternity, founded October 15, 1898, at the State Female Normal School (now Longwood University) in Farmville, Virginia. The Executive office is located in Indianapolis, Indiana. Zeta Tau Alpha is a part of the National Panhellenic Conference with over 235,000 initiated members and 168 active collegiate chapters, which include international chapters. It is the second largest sorority in the U.S. after Chi Omega.
This women's fraternity was founded in 1898 at the State Female Normal School, now Longwood University, in Farmville, Virginia and is a part of the "Farmville Four." The "Farmville Four" refers to the four women's fraternities founded at the school, Alpha Sigma Alpha (1901), Kappa Delta (1897), Sigma Sigma Sigma (1898), and Zeta Tau Alpha (1898). They are all members of the National Panhellenic Conference.
ZTA's founding sisters:
The Zeta Tau Alpha Foundation currently has three Think Pink partners. These partners are American Cancer Society, NFL, and Bright Pink. Zeta Tau Alpha worked with a variety of charities before partnering with Susan G. Komen Breast Cancer Foundation in 1992. However, the fraternity ended the partnership in March 2015. The organization later expanded its focus to include other breast cancer awareness and fund raising methods, which include the three partners it has now.
Zeta Tau Alpha has also copyrighted "Think Pink." Think Pink® had become a registered trademark of ZTA with the United States Patent and Trademark Office. Since then, this term has become the umbrella theme for all of their breast cancer education and awareness projects.
In 1999, ZTA partnered with the NFL team the Washington Redskins for its "Crucial Catch" campaign to raise awareness of breast cancer. The campaign was expanded in subsequent years to encompass the entire NFL. Each year in October, ZTA distributes pink ribbons at NFL games nationwide. "Our partnership with the ZTA is strong," said Jesse Linder, director of community relations for the New York Jets. "Together we hope to make a difference by honoring patients, survivors and family members impacted by breast cancer while getting the message out to fans."
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