Zeta Global
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| Private | |
| Industry | Digital marketing |
| Founded | January 2007 |
| Headquarters | New York City, United States |
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Number of locations
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25 Locations, United States, UK, India |
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Key people
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| Services | Data-Driven Marketing, People Based marketing, Email marketing Search engine marketing Social media marketing Machine Learning |
| Website | http://www.zetaglobal.com/ |
Zeta Global is customer lifecycle management marketing company which was founded in 2007. The privately owned company's headquarters are in New York City, with 25 additional offices worldwide, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1300 employees worldwide.
Zeta helps Fortune 1,000 brands and large middle-market companies create, maintain and monetize customers, using 'people-based, precision marketing' to provide customers with enhanced multi-channel marketing solutions to help them manage the full customer life-cycle.
As of 2017, the company had a database of permission based profiles of approximately 350 million people. Using big data analysis, they identify who companies should sell to, contact those people, and manage existing customers. While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market. Zeta has three main product offerings - ZetaCRM, ZetaZX, and ZetaACT.
Zeta's CEO is David A. Steinberg. Steinberg is a contributing writer on Wired and Huffington Post.
Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup".
Zeta Global was founded by David A. Steinberg and John Sculley in 2007 under the name 'XL Marketing'. The company changed its name to 'Zeta Interactive' in 2014, then again to 'Zeta Global' in October 2016. Zeta was built to capitalize on major shifts in the advertising and marketing industries which occurred with the rise of Big Data, such as the emergence of more sophisticated methods of data mining and analytics, the rise of mobile technologies, and the trend toward sophisticated data-driven marketing by advertising firms.
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