ZenithOptimedia
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| Société Anonyme | |
| Traded as |
Euronext: PUB CAC 40 Component |
| Industry |
Advertising Public relations |
| Founded | 1926 |
| Headquarters | Paris, France |
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Area served
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Global |
|
Key people
|
Arthur Sadoun (CEO) |
| Products | Branding & identity Marketing Market research Public relations |
| Revenue |
 €9.6 billion (2015)
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| Profit |
€937 million (2014)
|
| Website | www.publicisgroupe.com |
Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.
It is now one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is presided by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.
Although it was announced in July 2013 that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.
The company was founded by Marcel Bleustein-Blanchet aged 20 in 1926. The company owned several full-service advertising groups that undertook a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.
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Wikipedia