Zayra Alvarez
| Zayra Alvarez | |
|---|---|
| Born |
Zayra Enid Alvarez Dones Arroyo, Puerto Rico |
| Occupation |
|
Zayra Enid Alvarez Dones also known as just Zayra, is a Puerto Rican-born singer and musician, currently based in Texas. She was born to Luis Alvarez Cruz and Ana Dones Torres and grew up in the coastal town of Arroyo. From a young age, she took part in talent shows and school plays, and at age 14 she started playing in different bands. She graduated with a bachelor's degree in Industrial Engineering from University of Puerto Rico at Mayagüez. Zayra has recorded in the genres of rock en español, Latin pop and EDM.
After graduation, Alvarez visited a friend in Texas, where she discovered the Deep Ellum music scene in Dallas. She became active in the local club scene and signed a record deal with Brando Records. She recorded her debut album Ruleta in Spanish with producer Javier Willis. She wrote and performed all the songs on the album. A few months later, Kevin Lawrie at Sony Norte heard the tracks and signed her to the Miami-based label. Alvarez continued to work in the Latin music scene, getting airplay for her debut single "Hoy" on stations throughout Puerto Rico and the US. Picky Talarico directed the video for "Hoy", which was shot on location in Buenos Aires, Argentina. The program director for Entravision Communications "Super Estrella" network happened upon her while she was performing at the Grove in Los Angeles. The following week "Hoy" was added to the playlist for all of the "Super Estrella" network across the US. This led Sony Norte to release a second single "Cada Momento". The video was directed by Nory Niven.
While touring and performing in Texas, Alvarez became close friends with her Brando Records label mates Blue October, who invited her to sing on two songs: "Come in Closer" off of their album History for Sale and "Into the Ocean" from their platinum-selling album Foiled.
...
Wikipedia