Yulon Motor
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| Public | |
| Industry | Automotive Industry |
| Founded | 10 September 1953 |
| Headquarters | Miaoli County, Republic of China(Taiwan) |
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Key people
|
Kenneth Yen (Chairman) |
| Products | Automobiles |
| Revenue | US$500,000,000 (2010) |
| Owner | Yen Family |
| Divisions |
Luxgen Tobe |
| Subsidiaries | Yulon-Nissan Motor Co Ltd (50%) Dongfeng Yulon (50%) Yulon GM (50%) |
| Website | www.yulon-motor.com.tw |
Yulon Motor (Chinese: 裕隆汽車; pinyin: Yùlóng Qìchē) is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the company renewed its logo and switched to the shorter Yulon name. Historically, it is one of Taiwan's "big four" automakers.
Yulon created a new brand to sell self-designed cars, Luxgen, in 2010.
Incorporated in September 1953 as a machinery company by Ching-Ling Yen, today Yulon Motor Co., Ltd. is part of the Yulon Group, a Taiwanese conglomerate.
The company is associated with the creation of a Taiwanese auto industry aided by its government. This pattern is being again realized by Malaysia's Proton. During 1953-1960 an era of "passive protection" reigned and Yulon grew with the assistance of protectionary tariffs of 40-60%. Parts and components received substantially lower tariffs to help fledgling carmakers.
Early on, Yulon looked for foreign partners, but it wasn't until 1956 that an American company, Willys, agreed to share technology. The next year Yulon began its long-lasting partnership with Nissan.
While the first Yulon model was a 1956 jeep, with engine production beginning in September of that year, passenger car assembly only started in 1960 with the Bluebird after an agreement with Nissan was signed in 1957. While primarily building Nissan models and other cars under license, Yulon has designed and produced at least one original family car, the 1986 Feeling 101. (Yulon began producing wholly original products again starting in 2009 with the debut of its Luxgen brand.) Until the introduction of the Nissan branded Cefiro A32 (in February 1996), the various license-built Nissans had all been branded Yue Loong (Yulon after 1992).
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Wikipedia