Yugra or Iuhra (Old Russian Югра, c.f. Byzantine Greek Οὔγγροι) was the name of the lands between the Pechora River and Northern Urals in the Russian annals of the 12th–17th centuries, as well as the name of the Khanty and partly Mansi tribes inhabiting these territories, later known as Voguls
The Khanty–Mansi Autonomous Okrug of Russia is also called Yugra.
The name Yugra also gave rise to the modern adjective Ugric.
The 12th century missionary and traveller Abu Hamid al-Gharnati gives one of the earliest accounts of the region, which he calls Yura in Arabic:
"But beyond Wisu by the Sea of Darkness there lies a land known by the name of Yura. In summers the days are very long there, so that the Sun does not set for forty days, as the merchants say; but in winters the nights are equally long. The merchants report that Darkness is not far (from them), and that the people of Yura go there and enter it with torches, and find a huge tree there which is like a big village. But on top of the tree there sits a large creature, they say it is a bird. And they bring merchandise along, and each merchant sets down his goods apart from those of the others; and he makes a mark on them and leaves, but when he comes back, he finds commodities there, necessary for his own country…" (Al Garnati:32)
The Golden Lady of the Obians was apparently an idol of the Yugrans. The first reports of the Golden Lady are found in the 14th-century Novgorod Chronicles, with reference to Saint Stephan of Perm. Next, the golden idol is mentioned in the 16th century by the subjects of the Grand Duke of Moscow, commissioned to describe the trade and military routes of the expanding Russia. The first non-Russian we know of to comment on the golden lady is Mathias from Miechov, Professor of Cracow University. The golden idol appeared on Sigismund von Herberstein's map of Moscovia published on 1549, and on a number of later maps, e.g. Gerhard Mercator's "Map of the Arctic (1595)", where it is labeled Zolotaia Baba (from Russian - "Golden Lady" or "Golden Idol").