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Young urban professional


"Yuppie" (/ˈjʌpi/; short for "young urban professional" or "young upwardly mobile professional") is a term coined in the early 1980s for a young professional person working in a city.

Author and political commentator Victor Davis Hanson has written:

Yuppism... is not definable entirely by income or class. Rather, it is a late-20th century cultural phenomenon of self-absorbed young professionals, earning good pay, enjoying the cultural attractions of sophisticated urban life and thought, and generally out of touch with, indeed antithetical to, most of the challenges and concerns of a far less well-off and more parochial Middle America. For the yuppie male a well-paying job in tech, law, finance, academia or consulting in a cultural hub, hip fashion, cool appearance, studied poise, elite education, proper recreation and fitness and general proximity to liberal-thinking elites, especially of the more rarefied sort in the arts, are the mark of a real man.

Blogger and Y Combinator co-founder Paul Graham mentioned yuppies in an essay in 2016; he believes that the term arose because of changes in the nature of the job market in the early 1980s:

By no coincidence it was in the early 1980s that the term "yuppie" was coined. That word is not much used now, because the phenomenon it describes is so taken for granted, but at the time it was a label for something novel. Yuppies were young professionals who made lots of money. To someone in their twenties today, this wouldn't seem worth naming. Why wouldn't young professionals make lots of money? But until the 1980s being underpaid early in your career was part of what it meant to be a professional. Young professionals were paying their dues, working their way up the ladder. The rewards would come later. What was novel about yuppies was that they wanted market price for the work they were doing now.

Joseph Epstein was credited for coining the term in 1982, although this is contested. The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg. The term gained currency in the United States in 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called "yippies"); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". The headline of Greene's story was From Yippie to Yuppie.East Bay Express humorist Alice Kahn claimed to have coined the word in a 1983 column. This claim is disputed. The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy Handbook), followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States. The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of "yuppies" as "demographically hazy". The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on.


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