Yorkville Sound

Yorkville Sound is a manufacturer of musical instruments, audio amplifiers (including the Traynor amplifier line), loudspeakers and related professional sound reinforcement equipment. Based in Pickering, Ontario, Canada, the firm has a global presence as an importer and exporter of audio electronic products.

Yorkville manages its original Traynor brand, its own Yorkville brand and has expanded to include other brands such as Apex and ART (Applied Research and Technology). Yorkville provides North American distribution for Hughes & Kettner guitar amplifiers as well as exclusive distribution for Epiphone guitars, Gibson guitars, Garrison guitars, Ritter bags], beyerdynamic microphones and Gallien-Krueger amplifiers.

Yorkville Sound began in 1963 in the back room of Long & McQuade, a music store on Yonge Street in Toronto. Peter Traynor was working as the business's repairman and had been customizing amplifiers by using readily available components. Traynor developed a rugged bass amplifier that was more resistant to the rigors of the road and began renting this new 'Dynabass' amp to customers.

By the end of 1963, Traynor began selling his Dynabass amps along with matching 15-inch speaker cabinets, as well as public address (PA) speakers based on a reference book of 1930s RCA commercial loudspeaker designs. Traynor approached Jack Long, co-founder of the music store, with the idea of starting Yorkville Sound to sell Traynor-branded bass amplifiers and more. Long and Traynor partnered in the venture, with Long owning two-thirds and Traynor one-third.

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