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Yolanda Rayo

Yo soy Betty, la fea
Yo soy Betty, la Fea.jpg
Also known as Betty, la fea
Genre Telenovela
Created by Fernando Gaitán
Directed by Mario Ribero Ferreira
Starring
Theme music composer
  • Francisco Canaro
  • Ivo Pellay
Opening theme "Se dice de mí" performed by Yolanda Rayo
Country of origin Colombia
No. of seasons 1
No. of episodes 169
Production
Executive producer(s) María del Pilar Fernández
Cinematography Alirio Farfán
Editor(s) María Vásquez
Release
Original network RCN Televisión
Original release October 25, 1999 (1999-10-25)

Yo soy Betty, la fea ("I am Betty, the Ugly one") is a telenovela filmed in Colombia, written by Fernando Gaitán and was produced from 25 October 1999 to 8 May 2001 by the Colombian network RCN (Radio Cadena Nacional). More than a dozen versions of the telenovela have been made in other countries due to the popularity of the plot. In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera.

Betty, la Fea re-aired on Spanish-language U.S. network TeleFutura in January 2009. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.

Due to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.

Betty, la Fea is one of the world's most popular television shows and is considered the most famous Latin telenovela in history. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success.

Beatriz Aurora Pinzón Solano, Betty, is an unattractive but a brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved.

Though she has a great master's degree in finance and graduated at the top of her class, Betty has always been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. She sends her résumé to EcoModa without a photograph, thus securing an interview.


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