Yo-Yo (Nicola Roberts song)
| "Yo-Yo" | ||||
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| Single by Nicola Roberts | ||||
| from the album Cinderella's Eyes | ||||
| B-side | "Memory of You" (Solo version) "Sticks + Stones" (Demo) |
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| Released | 6 January 2012 | |||
| Format | Digital download | |||
| Recorded | 2011 | |||
| Genre | Electropop, synthpop | |||
| Length | 3:26 | |||
| Label | Polydor | |||
| Songwriter(s) | Nicola Roberts, Dimitri Tikovoi, Maya Von Doll | |||
| Producer(s) | Dimitri Tikovoi | |||
| Nicola Roberts singles chronology | ||||
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 The official "Yo-Yo" music video on YouTube, uploaded by Vevo. |
"Yo-Yo" is a song by British recording artist Nicola Roberts, released as the third and final single from Roberts' debut solo album Cinderella's Eyes on 6 January 2012. Originally, "Yo-Yo" was set to be Roberts' debut single, but "Beat of My Drum" was selected in its place. "Beat of My Drum" and "Lucky Day", Roberts' previous singles, garnered positive comments from critics, but failed to impact commercially. "Yo-Yo" was written by Roberts, Maya Von Doll and Dimitri Tikovoi while it was produced by latter, and was the first song to be composed by the group. Roberts also claimed the track had defined her musical style.
"Yo-Yo" is a 1950s-themed electropop and synthpop song in which Roberts sings about an undecided lover. The song received positive reviews from critics, who compared Roberts' vocals to those of singer Kate Bush. Commercially, it was a failure, charting at number 111 on the UK Singles Chart. A music video was released on 30 November 2011; the video sees Roberts repeatedly changing outfit for a party in which she finds her love interest cheating on her, ending with an aggressive confrontation. It garnered positive critical responses although the low-budget drew criticism. Roberts performed "Yo-Yo" at London's G-A-Y nightclub and on the Alan Titchmarsh Show, among other occasions.
Nicola Roberts, who began her musical career as one fifth of the band Girls Aloud, struggled with loneliness and increasing isolation during her time with the group. A busy schedule and constant media criticism found her describing the time as a "blur". Her exhaustion and troubles with negative media comments led to a state in which she had to harden herself, claiming that inside she was "dying". These events inspired her debut album Cinderella's Eyes. "Yo-Yo" was the first song she had written with Maya von Doll and Dimitri Tikovoi for the album. The recording was also one of the first songs Roberts wrote, and it helped define her musical style. Roberts blogged about the production of the track, writing that:
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