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The Loving Kind

"The Loving Kind"
The Loving Kind.jpg
Single by Girls Aloud
from the album Out of Control
B-side
  • "Memory of You"
  • "Girls on 45 Megamix"
Released 12 January 2009
Format
Recorded 2008
Genre
Length 3:53 (album version)
3:59 (radio mix)
Label Fascination
Writer(s)
Producer(s) Xenomania
Girls Aloud singles chronology
"The Promise"
(2008)
"The Loving Kind"
(2009)
"Untouchable"
(2009)
Music video
"The Loving Kind" on YouTube

"The Loving Kind" is a song performed by British girl group Girls Aloud, taken from their fifth studio album Out of Control (2008). The song was written by Pet Shop Boys, Miranda Cooper, Brian Higgins and his production team Xenomania, and produced by Higgins and Xenomania. Described as a "synth pop ballad", "The Loving Kind" was originally written for inclusion on Pet Shop Boys' Yes (2009) before being given to Girls Aloud. Upon its release in January 2009, "The Loving Kind" entered the UK Singles Chart at number ten, thereby continuing their six-year streak of top ten hits.

In the music video, the group portrays the "good" and "bad" Girls Aloud as they perform in mirrored boxes. "The Loving Kind" was promoted through numerous live appearances and was performed on 2009's Out of Control Tour. The song was largely praised by most contemporary music critics, although maligned by others for its similarities with "Call the Shots".

Xenomania and Pet Shop Boys wrote the song in sessions for the latter's album Yes. Both parties had previously agreed there would be just three co-written songs on the album, and having noticed Chris Lowe's "slight reticence" towards the song, Higgins suggested that Girls Aloud record "The Loving Kind". Pet Shop Boys member Neil Tennant said that they co-wrote the song while working with Xenomania, and described it as "beautiful but still dancey". It was the second song Girls Aloud recorded for Out of Control. The band were intimidated when learning the harmonies from Tennant. They found themselves reproducing his delivery, until he advised them to sing their own renditions. It was said that "the lyrics have the sadness and melancholy of a massive proper ballad but the production drags the song straight to the dancefloor and lends it an undeniable sense of optimism." Lowe said he was "absolutely over the moon" with the result.


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