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Yellow Pages Limited

Yellow Pages Limited
Public
Traded as Y
Industry Media
Founded 1908; 109 years ago (1908) (as Yellow Media)
Headquarters Verdun, Quebec, Canada
Key people
Julien Billot
Number of employees
3,400
Website www.ypg.com

Yellow Pages Limited (formerly Yellow Pages Income Fund and Yellow Media) is a digital company in Canada. Yellow Media owns and operates some Canadian properties and publications including Yellow Pages directories, YellowPages.ca, Canada411.ca, and RedFlagDeals.com. Its online destinations reach approximately 9 million of unique visitors monthly and its mobile applications for finding local businesses, deals and vehicles have been downloaded over 3 million times. The company was founded following the buyout of Bell Canada's directory business and subsequently acquired SuperPages Canada, the directory publisher for Telus.

In October 2008, Yellow Pages was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine, the only directory publisher to receive this honour.

In March 2011, Yellow Pages sold Trader Corporation to funds advised by Apax Partners for $745 million.

Its headquarters is located on Nuns' Island in Montreal, Canada.

Yellow Media is considered by some Canadian financial writers to be a prime example of why investors should be skeptical of high dividend yields. In 2011, the company maintained a high dividend yield despite close scrutiny, before finally cutting dividends and taking a stock price hit.


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