Yellow Buses
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Optare Tempo in May 2009
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| Slogan | The brighter bus company |
|---|---|
| Parent |
RATP Group 90% Bournemouth Council 10% |
| Founded | July 1902 |
| Headquarters | Bournemouth |
| Service area | Dorset |
| Service type | Bus services |
| Routes | 22 |
| Destinations |
Bournemouth Poole Christchurch |
| Website | www.bybus.co.uk |
Yellow Buses is a bus operator based in Bournemouth, on the south coast of England. It is a subsidiary of the RATP Group.
Yellow Buses traces its origins to July 1902, when Bournemouth Corporation began operating trams. Bus services commenced in 1906 to act as feeders to the tram system. In 1930 more bus services were started away from the tram system, to serve Kinson and Holdenhurst when those areas were added to the borough of Bournemouth.
In 1933 the corporation began to operate trolleybuses, and by 1936 replaced all the trams with trolleybuses. The trolleybuses were replaced by buses between 1963 and 1969.
With the passing of the Transport Act 1985 and subsequent deregulation of bus services, Yellow Buses was incorporated. Unlike most other municipal owned operators, ownership was retained by Bournemouth Borough Council. In 2005 with a perceived need to modernise the fleet and a realisation that full privatisation would better equip the operator to overcome the increasing competition it was facing from Wilts & Dorset, the council offered the company for sale.
In December 2005 Bournemouth Borough Council sold Yellow Buses to Transdev. The Council retained a 10% shareholding. The operation was rebranded as Transdev Yellow Buses.
Transdev then decided to make its mark on Yellow Buses by giving the entire network a complete overhaul. This became the Big Network Change of 2 July 2006, where each bus, each journey, and each route (even route numbers) was changed. To make sure that the public were made aware of these changes, Transdev Yellow Buses held road shows across Bournemouth, Poole and Christchurch to publicise its new network, livery, branding and new fare structure. Transdev subsequently made slight changes to the network with funding from Bournemouth Borough Council, including the introduction of routes 37 and 38, the extension of Route 41 at both ends to Boscombe Pier and to Throop Church, and the re-introduction of Route 24 to Bournemouth and to bring back the route in the evenings and on Sundays between the Rail Station and Alum Chine. Also, for the first time in recent years, Transdev Yellow Buses decided not to run services on New Year's Day 2007 except route 747, which ran a normal Monday service.
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Wikipedia