Ye Maaya Chesave
| Ye Maaya Chesave | |
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| Directed by | Gautham Menon |
| Produced by |
Manjula Ghattamaneni Sanjay Swaroop |
| Written by |
Gautham Menon Umarji Anuradha (Dialogues) |
| Starring |
Naga Chaitanya Samantha Ruth Prabhu Sudheer Babu |
| Music by | A. R. Rahman |
| Cinematography | Manoj Paramahamsa |
| Edited by | Anthony Gonsalves |
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| Country | India |
| Language | Telugu |
| Budget | ₹12.5 crore (US$1.9 million) |
| Box office | ₹20 crore (US$3.0 million) |
Ye Maaya Chesave (English: What Magic Have You Done?) is a 2010 Telugu-language romantic drama film written and directed by Gautham Menon, with dialogues by Umarji Anuradha. The film stars Naga Chaitanya and debutant Samantha Ruth Prabhu in the lead roles. It was produced by Manjula Ghattamaneni under the banner Indira Productions and features a critically acclaimed soundtrack and background score composed by A. R. Rahman. Other credits include cinematography by Manoj Paramahamsa, dialogues by Umarji Anuradha and editing by Anthony Gonsalves. The lead actors of the movie Naga Chaitanya and Samantha Ruth Prabhu are set to become couples in real life as well.
The film was shot along with the Tamil version Vinnaithaandi Varuvaayaa which was shot first with a completely different cast and climax. The Satellite Rights were sold to Zee Telugu for ₹3.5 crore (US$520,000). This film is Menon's second Telugu venture, after the critically successful Gharshana.
Upon release the music, scored by two-time Academy Award winner A. R. Rahman, became a huge success and gained Cult status over the years. Apart from highly successful soundtrack, the background score of the film is hailed as one of Rahman's best works.
Ye Maaya Chesave portrays the complicated relationship between a Telugu Hindu assistant director, Karthik, and a Malayali Saint Thomas Christian girl, Jessie whom he falls in love with. Jessie is torn between her love for Karthik and her family, who is steadfast in their disapproval of him. This results in a volatile relationship until Jessie leaves him without an explanation. They accidentally meet after a couple of years and the movie takes a different turn.
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