Yahoo7
 |
|
|
Type of site
|
Internet portal |
|---|---|
| Owner |
Yahoo! Seven West Media |
| Website | au |
| Commercial | Yes |
| Registration | Optional |
| Launched | September 1, 1997 (as Yahoo! Australia) |
| Current status | Active |
Yahoo7 (originally Yahoo!7 until late-2014) is a 50-50 partnership between global internet company, Yahoo! and Australian entertainment and television broadcasting company, Seven West Media. Yahoo7 is a web portal, providing email, online news and lifestyle content, as well as weather, travel and retail comparison services.
Yahoo!'s services originally came to Australia in 1997 with Yahoo! Australia launching on 1 September that year.
Seven Media Group founded i7 in September 2000 as their online service. In October 2001, Seven partnered with internet service provider AOL and established a joint venture called AOL7 in an attempt to boost the i7 platform. However, the partnership was unsuccessful with AOL reporting its biggest quarterly loss in U.S. history in April 2002, and Seven and AOL later selling the venture to Primus Telecommunications in February 2004. i7 was replaced by Seven's new website, Seven.com.au, soon afterwards.
Yahoo7 was founded in January 2006 as a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media). Yahoo7's logo incorporates Yahoo! branding with Seven West Media's red "7". Yahoo7 replaced Yahoo!'s Australian and New Zealand websites which had been in operation since September 1997, taking on the majority of Seven's online operations in the process. Ryan Stokes, current chairman of Seven's Pacific Magazines division, said in a media release that the Yahoo7 entity would provide a "leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives".
In December 2006, Yahoo7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra. The venture was rebranded as Yahoo! New Zealand in April 2011 after Telecom sold its 49% share back to Yahoo7.
In recent years, Yahoo7 has made a series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010 and acquired Australian group buying site Spreets for $40m in early 2011. Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition.
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