YOOX Net-a-Porter Group
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| Public company | |
| Traded as | BIT: YNAP |
| Industry | Fashion and leisure |
| Founded | 2015 |
| Founder | Federico Marchetti |
| Headquarters | Milan, Milano, Italy |
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Key people
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Federico Marchetti, CEO |
| Products | Fashion products |
| Revenue | 1.7 Billion Euros (2015) |
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Number of employees
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3,901 (2015) |
| Subsidiaries | UK, US, Japan, France, Spain, China, Hong Kong |
| Website | www.ynap.com |
Yoox Net-A-Porter Group, stylized as YOOX NET-A-PORTER GROUP (MTA:YNAP) is an online fashion retailer created on 5 October 2015 after the merger between Yoox GROUP and THE NET-A-PORTER GROUP. The company runs multi-brand in-season online stores (Net-A-Porter and Mr Porter) (both fully capitalized in their stylization), multi-brand off-season online stores (Yoox and The Outnet) (both fully capitalized in their stylization), as well as several online flagship stores for singular brands. Yoox was founded by Federico Marchetti, in Zola Predosa near Bologna in 2000 and has become an e-commerce company that serves "more than 100 countries worldwide".
The name, Yoox, is composed of the male (Y) and female (X) chromosome letters linked by OO, the infinity symbol ∞ or “the ‘zero’ from the binary code, the fundamental language of the digital age”. YOOX’s concept is to buy up overstocked or unsold items from previous seasons in "a direct relationship" from renowned fashion houses "including Dolce & Gabbana, Diesel, Gucci, Armani and Cavalli" as well as "manufacturers and authorized dealers" and sell them online at discounted outlet prices. This is to enable "luxury brands to off-load last year's merchandise without undermining their brands or cannibalizing sales at their existing stores". Vintage designer clothing (Chanel, Dior, Pucci etc.) is collected with the help of fashion editor Polly Allen Mellen and sold at special occasions. Some fashion designers have created capsule collections exclusively for yoox.com, such as Hussein Chalayan (menswear) or Alexandre Herchcovitch.
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Wikipedia