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Emilio Pucci

Emilio Pucci
Emilio pucci.jpg
Born (1914-11-20)20 November 1914
Province of Florence, Italy
Died 29 November 1992(1992-11-29) (aged 78)
Florence, Italy
Nationality Italian
Occupation Fashion designer
Known for Geometric prints
Website Official website
Labels Emilio Pucci
Emilio Pucci
Private
Industry Fashion
Founded 1947
Founder Emilio Pucci
Headquarters Florence, Italy
Area served
Worldwide
Key people
Peter Dundas, Creative Director
Products Clothing, homewares
Revenue Increase €60.1 million (2012)
Owner LVMH
Website www.emiliopucci.com

Don Emilio Pucci, Marchese di Barsento (Italian pronunciation: [eˌmiːlio ˈpuʧːi]), (20 November 1914 – 29 November 1992) was a Florentine Italian fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colors.

Pucci was born in 1914 to one of Florence's oldest noble families, and would live and work in the Pucci Palace in Florence for much of his life. He was a keen sportsman, who swam, skied, fenced, played tennis and raced cars.

At the age of 17 he traveled to Lake Placid, New York as part of the Italian team at the 1932 Winter Olympics, but did not compete. After two years at the University of Milan, he studied agriculture at the University of Georgia in Athens, Georgia, where he became a member of the Demosthenian Literary Society. In 1935, he won a skiing scholarship to Reed College in Oregon, earned an MA in social science from Reed in 1937, and was awarded his doctorate (laurea) in political science from the University of Florence the same year.

In 1938, he joined the Italian Air Force, and served as a S.M. 79 torpedo bomber pilot during World War II, rising to the rank of captain and decorated for valour by the time he left to pursue his fashion career. During the war he became a confidant of Benito Mussolini's eldest daughter, Edda. Pucci played a key role in the plan to save her husband, Mussolini's former Foreign Minister Count Galeazzo Ciano who was on trial for his part in the removal of Mussolini from power in 1943. The plan involved delivering some of Ciano's papers (which were highly critical of Mussolini) to the Gestapo so that they could be bartered for Ciano's life.


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