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XoJane

xoJane
XoJane Logo.svg
Type of site
Available in English
Owner Time Inc.
Created by Jane Pratt
Website www.xojane.com
Alexa rank Decrease 23,590 (Global February 2017)
Launched 2011
Current status Inactive

xoJane (also known as xoJane.com) is an American online magazine geared toward women and founded by Jane Pratt, founding editor of Sassy and Jane magazines.

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women." Pratt serves as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.

In March 2013, xoJane launched spinoff beauty site xoVain.

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015. In December 2016, Time indicated that it would be folding xoJane into InStyle, following reports that Pratt was leaving Time and looking for a new owner for her web properties. While a statement from Time said that the site would redirect to InStyle.com, an internal xoJane letter said that the site would remain up but no new content would be produced after the end of 2016.



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