SAY Media

Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising at scale across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago and Detroit and is privately held.

Say Media was formed when VideoEgg (a video advertising company) bought Six Apart (a technology company that created Moveable Type and TypePad). VideoEgg was founded in early 2005 when Yale University graduates David Lerman, Matt Sanchez and Kevin Sladek were making video software. At the time, the three were involved in a social venture that was matching non-profit organizations that needed public service announcements with a nationwide network of filmmakers who would make video with their digital cameras and desktop editing packages.

The three soon encountered a lack of simple, foolproof tools for people to get video on to the web from the diverse range of devices, editors, encoders, and players, people owned. They began to create tools to manage web video.

As their business matured they began to focus on monetization, they found an opportunity in video advertising in online video and online social networking services. In May, 2008 the company officially discontinued video hosting services to focus entirely on its online advertising network.

In June 2008, VideoEgg and one of its partner websites, hi5, were sued in the United States by EMI recording labels and music publishers. The plaintiffs alleged that the services are liable for copyright infringement due to videos uploaded by hi5 users through the VideoEgg application, and sought injunctions against the allegedly infringing activity.

VideoEgg acquired Six Apart in 2010, and renamed itself Say Media. It sold Movable Type and the Six Apart name to Infocom, a Japanese information technology company; Say Media retained TypePad. As a result of this transaction, the headquarters of Six Apart is now Tokyo, Japan.

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