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Little Fatty (小胖 Xiǎo Pàng) is an internet meme involving superimposing the face of a boy on various photographs. Because of the internet meme and the resulting sudden fame, the boy, Qian Zhijun, decided to become a public figure, and he became a major celebrity and an actor in China. The "Little Fatty" meme is an example of earlier e gao works, which mainly consisted of images edited in Adobe Photoshop.

In 2003 an unknown individual took a photograph of Qian Zhijun, a student from Jinshan District, Shanghai, while Qian attended a traffic safety event arranged by his school. Qian had volunteered to be a part of the "traffic safety day" along with his classmates. Qian weighed over 100 kilograms (220 lb), Qian was described by various writers as being "fat with a pudgy face" and having "an expression on his face like he'd been caught with his hand in the cookie jar."

Starting in 2003, his face was superimposed onto various other images. The images that Qian's face was superimposed on included film posters, photographs of celebrities, and classic works of art. His face, described by Jane MacArtney of The Times as a "slightly suspicious sidelong glance and cherubic cheeks", had been placed on people and characters like the Mona Lisa, Marilyn Monroe, Harry Potter, Austin Powers, and Jackie Chan. Qian's face also replaced the faces of Jake Gyllenhaal on a Brokeback Mountain poster and Tom Hanks on a The Da Vinci Code poster, and his face had also replaced one of the faces on an image of Mount Rushmore in the United States. In one photograph Qian's face appeared on a man next to President of the United States George W. Bush. In another Qian's face replaced that of Jack Sparrow of Pirates of the Caribbean. A Chinese newspaper said that Qian's face was "the face that launched 1,000 clicks". Macartney said "No sooner has a movie poster appeared than Little Fatty's features appear, replacing the face of the star." Because of the fame, Qian's images had hit rates in the tens of millions. Qian became so famous that non-Chinese journalism outlets, such as Reuters and The Independent, a British newspaper, covered his story. A Beijing computer professional quoted in the China Daily said that creating versions of "Little Fatty" was used as a form of competition for many people who were talented in using computers.


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