"Wrong" | ||||||||
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Single by Depeche Mode | ||||||||
from the album Sounds of the Universe | ||||||||
B-side | "Oh Well" | |||||||
Released | 6 April 2009 | |||||||
Format | 7", 12", CD, LCD, Digital Download | |||||||
Recorded | May–December 2008; Sound Design (Santa Barbara, California) Chung King Studios (New York City, New York) |
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Genre | Synthpop, | |||||||
Length | 3:13 | |||||||
Label | Mute - BONG 40 | |||||||
Writer(s) | Martin Gore | |||||||
Producer(s) | Ben Hillier | |||||||
Depeche Mode singles chronology | ||||||||
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"Wrong" is Depeche Mode's first single from their twelfth studio album Sounds of the Universe, and their 46th UK single overall. It hit the radio in February 2009, and became available for purchase online on 24 February 2009. The single was physically released on 6 April 2009. The 12" of the single was released on 11 May 2009.
"Wrong" has received a positive response on United States alternative rock radio, becoming one of the 30 most-played songs in its first week of release.
"Wrong" was added to the BBC Radio 6 "B-List" playlist for the week starting 7 March 2009. However, a week after physical release in April 2009, it charted at #24, the lowest UK chart position for the initial single from a Depeche Mode studio album ("Dreaming of Me", while charting at #57 in 1981, was not an "official" track from the Speak & Spell album). By contrast, Sounds of the Universe itself reached #2 in the UK upon release in late April, Depeche Mode's highest album chart position there since 1997.
The B-side "Oh Well" (which also appears on the Sounds of the Universe deluxe box set edition) is the first collaboration between Martin Gore (music) and Dave Gahan (lyrics).
The music video for "Wrong" was filmed in December 2008 and directed by Patrick Daughters. It debuted on the band's MySpace page on 20 February 2009. The video depicts a Ford Crown Victoria rolling backwards down a Los Angeles downtown street, seemingly with no driver at the wheel. A shot inside the car reveals a man in a latex mask lying unconscious in the front seat, played by Liars drummer Julian Gross. When the car bumps another car (but keeps rolling), the man is jolted awake. As he tries in desperation to stop the car, it becomes apparent that he is bound and gagged. The car rolls past the band (watching from a sidewalk) and hits a pedestrian, trash cans, shopping carts, and traffic cones. A police vehicle begins pursuing the car. When the man finally manages to free his wrists and remove the mask, a white pickup truck crashes into the side of the car, bringing it to a halt.