Worthy.com
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| Type of business | Online marketplace |
|---|---|
| Founded | 2011 |
| Headquarters | New York City, New York, U.S. |
| Area served | United States |
| CEO | Ben De-Kalo |
| Services | Luxury Good Reseller, |
| Website | https://www.worthy.com/ |
Worthy.com is an online liquidation marketplace for pre-owned luxury goods including diamonds, brand-named watches, and diamond jewelry. Worthy is headquartered in New York City and was founded by investment banker Ben De-Kalo in 2014.
Worthy.com was launched in May 2014. The company got its start when De-Kalo and his wife wished to sell a diamond necklace in order to put the money from its sale toward a new one. The De-Kalos found that their resale options were limited. De-Kalo saw an opportunity to create an online auction platform in which sellers send their items to the company's headquarters in New York for evaluation, after which goods would be auctioned online to a network of pre-selected professional buyers for low prices.
The marketplace itself is solely online, with the availability of walk-ins for the item submission stage. Goods offered for resale are also physically evaluated and stored offline during the auction process. It is distinguished from other online auction marketplaces by its evaluation process and guarantees offered to both buying and selling parties.
In December 2014, the company launched the Jeweler Program, a white-label auction service for jewelry retail stores, diamond traders and pawn-shop owners. Through the Jeweler Program, Worthy.com establishes partnerships with jewelry stores, allowing their walk-in customers to sell or trade in diamond jewelry using Worthy’s online auction platform.
In May 2016, a 10-carat diamond ring that generated over $4 million in total bids and was auctioned for $676,000 at Worthy.com. In that same month, a fancy yellow radiant cut diamond was auctioned for $78,000.
In August 2016, Worthy.com announced the launch of the Worthy Women’s Professional Studies Scholarship. The program offers scholarships for up to $2,500 and the application is open for women that are minimum 30 years old. Applicants must be enrolled at, or accepted to a Professional Studies Program at an accredited college or university in the United States for the 2016-2017 school year. The scholarship is offered at the University of Kansas, Southern Illinois University, University of Phoenix, Oregon State University and Indiana University Bloomington, among others.
As affirmed by De Beers, diamond mines will run out of diamonds in the near future. In May 2016, U.S. polished diamonds imports reached $3.09 billion, 2.3 percent higher compared to May 2015. With the demand for diamonds increasing, the secondhand market gained more and more importance as a source of diamonds. There is around $1 trillion worth of pre-owned diamonds in households around the world, 40% of which is in the United States. In an interview with National Jewelers Magazine, Ben De-Kalo, CEO of Worthy.com affirms that about $8 to $9 billion worth of pre-owned diamonds is brought into the market by jewelry inheritors who want to sell them. De-Kalo says that another source of pre-owned diamonds that come back to the market are divorcees, most of whom want to sell their engagement rings post-divorce.
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Wikipedia