World System Teletext (or WST) is the name of a standard for encoding and displaying teletext information, which is used as the standard for teletext throughout Europe today.
It originally stems from the UK standard developed by the BBC and the UK Independent Broadcasting Authority in 1974 for teletext transmission, extended in 1976 as the Broadcast Teletext Specification. With some tweaks to allow for alternative national character sets, and adaptations to the NTSC 525-line system as necessary, this was then promoted internationally as "World System Teletext". It was accepted by CCIR in 1986 under international standard CCIR 653 (now ITU-R BT.653) as one of four recognised standards for teletext worldwide, and may now most commonly be referred to as CCIR Teletext System B.
Almost all television sets sold in Europe since the early ’80s have built-in WST-standard teletext decoders as a feature.
WST is used for all teletext services in Europe & Scandinavia, including Ceefax from the BBC and services from Teletext on ITV in the United Kingdom, ZDFtext from ZDF and ARDText from ARD in Germany, and Tekst-TV from NRK in Norway, among many other teletext services offered by other television networks throughout the European continent.
In the early 1980s a number of higher extension levels were envisaged for the specification, based on ideas then being promoted for worldwide videotex standards (telephone dial-up services offering a similar mix of text and graphics). The proposed higher content levels included geometrically-specified graphics (Level 4), and higher-resolution photographic-type images (Level 5), to be conveyed using the same underlying mechanism at the transport layer. No TV sets currently implement the two most sophisticated levels.