World Sport Group
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| World Sport Group | |
| subsidiary | |
| Industry | Sports Marketing |
| Successor | Lagardère Sports Asia |
| Founded | 1992 |
| Founder | Seamus O'Brien |
| Defunct | 2015 |
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Number of locations
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| Services | Sports marketing, sports events, sport sponsorship |
| Owner |
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| Parent | Lagardère Unlimited |
| Subsidiaries | Sports Marketing & Management |
| Website | wsgworld |
Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, football and cricket events. World Sport Group manages almost 600 days of sports events annually, across more than 30 countries in the region. In 2015 it was merged into Lagardère Sports and Entertainment division of Lagardère Group.
World Sport Group is the exclusive marketing partner of the Asian Football Confederation (AFC), the ASEAN Football Federation (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open and the ASEAN Tour. The Group also manages global cricket player Sachin Tendulkar and has formed a partnership with the Board of Control for Cricket in India (BCCI) for the ground and title naming rights for the Indian National Team’s domestic matches. In partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League (IPL), the Twenty20 cricket competition. The 10-year deal is valued at over US$1.6 billion.
The Group is also a member of the Singapore Sports Hub Consortium, the group that won the bid earlier this year to build, operate and manage a sports, entertainment and lifestyle hub in Singapore that is due for completion in 2011. The SSH is believed to be the first and largest Public-Private-Partnership (PPP) sports infrastructure project in the world.
World Sport Group angered many Asian football fans by increasing the price of the broadcasting rights for the AFC World Cup Qualifiers 2014. meaning home fans in South Korea could not watch their international team. Also expatriate Iranian fans could not watch the match in Europe or the Americas.
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Wikipedia