Jayadeva was a well-known Sanskrit poet and lyricist who was born in Kenduli, Odisha in the 11th century AD. The works of Jayadeva have had a profound influence on Indian culture. They form the basis of the east Indian classical dance form, Odissi, and have strongly influenced the Bharatanatyam classical dance as well as Carnatic music. Jayadeva's composition has also been incorporated in the Guru Granth Sahib.
Jayadeva has had a profound influence on the religious practices of Hinduism. The classic Tribhangi (threefold) posture of Krishna playing the flute gained popularity due to him.
Jayadeva was instrumental in popularizing the Dasavatara, the ten incarnations of Krishna in his composition Dasakritikrite. Additionally, the Gita Govinda begins with a Dasavatara stotra. In Jayadeva's version of Dasavatara, Buddha is an incarnation of Vishnu, while Krishna is not incorporated because Krishna is the source of all incarnations. as the lyrics say: keshava dhrta buddha sarira= krishna who appears in the form of Lord Buddha. Since Keshava is another name of Krishna, that means Krishna is the source of/incarnate as Buddha.
In July 2009, the government of India's Department of Posts decided to release 11 stamps in Bhubaneswar to commemorate the birth of Jayadeva. One stamp depicts the poet himself, while the other ten depict the Dasavatara. Chief Minister Naveen Patnaik unveiled the stamps at a special function in Jayadev Bhawan. They are in the denomination of Rs 5. A total of 800,000 stamps were released for sale in Orissa.
Two hymns composed by Jayadeva have been incorporated in the Guru Granth Sahib, the holy book of the Sikh religion. Although it is not clear how these medieval Orissan hymns found their way to the Sikh religion, there are records narrating how Jayadeva's work had a profound influence on Guru Nanak during his visit to Puri.