Courtship is the period in a couple's relationship which precedes their engagement and marriage, or establishment of an agreed relationship of a more enduring kind. During courtship, a couple get to know each other and decide if there will be an engagement or other such agreement. A courtship may be an informal and private matter between two people or may be a public affair, or a formal arrangement with family approval. Traditionally, in the case of a formal engagement, it has been perceived that it is the role of a male to actively "court" or "woo" a female, thus encouraging her to understand him and her receptiveness to a proposal of marriage.
The average duration of courtship varies considerably throughout the world. Furthermore, there is vast individual variation between couples. Courtship may be completely omitted, as in cases of some arranged marriages where the couple do not meet before the wedding.
In the United Kingdom, a poll of 3,000 engaged or married couples resulted in an average duration between first meeting and accepted proposal of marriage of 2 years and 11 months, with the women feeling ready to accept at an average of 2 years and 7 months. Regarding duration between proposal and wedding, the UK poll above gave an average of 2 years and 3 months.
While the date is fairly casual in most European-influenced cultures, in some traditional societies, courtship is a highly structured activity, with very specific formal rules.
In some societies, the parents or community propose potential partners, and then allow limited dating to determine whether the parties are suited. In Japan, there is a such type of courtship called Omiai, with similar practices called "Xiangqin" (相親) in the Greater China Area. Parents will hire a matchmaker to provide pictures and résumés of potential mates, and if the couple agrees, there will be a formal meeting with the matchmaker and often parents in attendance. The matchmaker and parents will often exert pressure on the couple to decide whether they want to marry or not after a few dates.
Courtship in the Philippines is one known complex form of courtship. Unlike what is regularly seen in other societies, it takes a far more subdued and indirect approach. It is complex in that it involves stages, and it is considered normal for courtship to last a year or longer. It is common to see the male showing off by sending love letters and love poems, singing romantic songs and buying gifts for the female. The parents are also seen as part of the courtship practice, as their approval is commonly needed before courtship may begin, or before the female gives the male an answer to his advances.