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Woodward's building

Woodward's Building
Woodwards W-43.jpg
Alternative names W Building
General information
Type Mixed use
Location 128 West Cordova Street
Vancouver, British Columbia
Construction started 2006
Completed 2009
Height
Roof 121.9 m (400 ft)
Technical details
Floor count 43
Floor area 113,549 m2 (1,222,230 sq ft)
Lifts/elevators 3
Design and construction
Architect Henriquez Partners Architects
References

The Woodward's Building was a historic building in the Downtown Eastside of Vancouver, British Columbia, Canada. The original portion of the building was constructed in 1903 for the Woodward's Department Store when that area of Cordova Street was the heart of Vancouver's retail shopping district. At one time this was the premiere shopping destination in Vancouver. The store was famous for its Christmas window displays and its basement Food Floor, and the "W" sign at the top of the building was a distinctive landmark on the Vancouver skyline.

Since the bankruptcy of Woodward's in 1993 the building remained vacant except for a housing occupation in 2002 that initiated the redevelopment process. Redevelopment was seen by many as a key to revitalizing the Downtown Eastside, but the demolition of the structure in 2006 and redevelopment of the site has been met with much local resistance from the existing residents of the neighborhood. The Woodward's redevelopment is now complete with many residents and businesses now in the buildings.

The building was built in 1903 by Charles Woodward as the second location for the Woodward's department store. Woodward's pioneered the concept of one-stop shopping; the store included a food floor which was at the time North America's largest supermarket, household items, men's and women's fashion, and provided cheque cashing, travel booking and other services. The store was well known for carrying a large variety of goods that were not available anywhere else.

The store soon became a feature attraction in Vancouver, and it expanded over 12 separate phases to a final size of 12 storeys. It occupied approximately 2/3 of the city block. The popularity of Woodward's attracted many other businesses to the area. In 1944 the landmark "W" was installed on the top of the building on a 25-metre replica of the Eiffel Tower, replacing a pre-war searchlight-beacon which had until then been the building's hallmark. The beacon, which was visible at night from as far away as Abbotsford and Mission, was shut down at the beginning of World War II because of its potential use as a landmark for aerial attacks.

Woodward's fortunes declined as customers gravitated to more suburban malls, but the Vancouver location was also greatly impacted by the transfer of the Eaton's department store from its location at West Hastings and Richards (a few blocks away), to the uptown location of Pacific Centre from The Bay, which signalled the demise of West Hastings Street as the central retail district in the city. The deindustrialisation of the old city centre also meant the contracting of its staples industry and the working class nearby.


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