Mell | |
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Sanrio character | |
Official Illustration of Mell, done by Miyuki Okumura
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First appearance | 2010 |
Last appearance | present |
Created by | Miyuki Okamura |
Information | |
Nickname(s) | Wish me mell |
Species | Rabbit |
Gender | Female |
Occupation | Mail carrier |
Nationality | French |
Wish me mell (ウィッシュミーメル Uisshu mī meru) is a character series created by Sanrio in December 27, 2010, with character designs done by Miyuki Okumura, who designed Cinnamoroll. The main heroine of the series is a rabbit named Mell, who is meant to be a character that expresses the feelings everyone has, simply stating "Thank you", "I am sorry" or "I like you!", connecting hearts in the process.
The series image song is "Stay the Same," performed by Japanese singer Mai Kuraki. The song itself is used in some Sanrio Puroland events.
The series debuted on December 27, 2010 and is officially targeted toward girls ages 15–20, mainly high school and college students, who were too shy to express their feelings toward others. On its official debut, the main character design was not revealed and that the character "Just won't come out" of her egg-shaped house. Sanrio stated that her official release describes her as being "withdrawn" and implores her fans to send her as many messages and Tweets as possible to encourage her to show her face, leading to criticisms of her being a hikikomori. On January 25, 2011, the official character design of Mell was revealed for the first time. An official Ameba blog, Facebook, Twitter and Vine (service) account were made for the fans to interact with the characters of the series. The official blog is updated with site and story updates for the series.
A special promotion of Wish me mell were done in collaboration with the Ritsumeikan University in Kyoto during June 2011 for its Journey of Cheer event, making it the first Sanrio series to have a joint collaboration between the company and the academia.
On July 2011, the official blog stated that the series had ended its first chapter. It began the second chapter a day later. The second chapter introduces to two new characters: an alpaca named Roseanne and a puppy named Maimai. Maimai is based on the Japanese pop singer Mai Kuraki, who collaborated with Sanrio on releasing the series's image song "Stay the Same". The official PV and the song is included in Mai's 10th album Over the Rainbow, released January 11, 2012.