Wisconsin Department of Tourism
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| Agency overview | |
|---|---|
| Formed | 1995 |
| Jurisdiction | Wisconsin |
| Headquarters | Madison, Wisconsin |
| Agency executive |
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| Website | TravelWisconsin.com |
The Wisconsin Department of Tourism is a governmental agency of the U.S. state of Wisconsin responsible for marketing and promoting the state as a travel destination. As of September 2015, the Secretary of the department is Stephanie Klett.
A primary tool that the department uses to fulfill its mission and duties is maintaining its official web site, TravelWisconsin.com, which contains a wide variety of information, including access to reservations at various amenities. Although the department has had the site since 1996, a major update occurred in 2001 as part of a strategic re-prioritization of information technology.
Although a department of tourism was called for by leaders as early as 1967, prior to 1995 state sponsored tourism promotion was performed as a division of other departments. The department began operations on December 24, 1995, under its first secretary Richard "Moose" Speros.
Four boards are attached to the Department of Tourism:
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