Winning in Emerging Markets
Hardbook edition cover
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| Author | Tarun Khanna, Krishna Palepu |
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| Country | United States |
| Subject | Business |
| Published | April 28, 2010 Harvard Business School Press |
| Media type | Print (hardcover, paperback) |
| Pages | 272 pages |
| ISBN | |
| Preceded by | Business Analysis and Valuation (Palepu) |
Winning In Emerging Markets: A Roadmap for Strategy and Execution is a book written by Harvard Business School professors, Tarun Khanna and Krishna Palepu. It was published in 2010 by Harvard Business School Press.
In Winning in Emerging Markets, Tarun Khanna and Krishna Palepu outline a practical framework for developing emerging market strategies; based not on broad categorical definitions like geography, but on a structural understanding of these markets. Their framework describes how “institutional voids” - the absence of intermediaries like market research firms and credit card systems to efficiently connect buyers and sellers - create obstacles for companies trying to operate in emerging markets. According to the book, understanding these voids and learning how to work with them in specific markets is the key to success.
On the basis of over a decade of research and practical experience with foreign multinationals and domestics companies in emerging markets, Tarun Khanna and Krishna Palepu present a simple framework intended to help strategists and investors map the unique institutional contexts for individual emerging market.
The book offers advice and practical toolkits on determining whether to:
Tarun Khanna is the Jorge Paulo Lemann professor at Harvard Business School; where he has studied and worked, with multinational and indigenous companies, and investors in international emerging markets. He joined the faculty in 1993; after obtaining an engineering degree in 1998 from Princeton University, and a Ph.D. from Harvard in 1993.
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