Willis Reed, Jr. (born June 25, 1942) is an American retired basketball player, coach and general manager. He spent his entire professional playing career (1964–1974) with the New York Knicks. In 1982, Reed was inducted into the Naismith Memorial Basketball Hall of Fame. In 1996, he was voted one of the "50 Greatest Players in NBA History".

After retiring as a player, Reed served as assistant and head coach with several teams for nearly a decade, then was promoted to General Manager and Vice President of Basketball Operations (1989 to 1996) for the New Jersey Nets. As Senior Vice President of Basketball, he led them to the NBA Finals in 2002 and 2003.

Reed was born on June 25, 1942 in Dubach, Louisiana within Lincoln Parish. He grew up on a farm in nearby Bernice, Louisiana. His parents worked to ensure Reed got an education in the segregated South. Reed showed athletic ability at an early age and played basketball at West Side High School in Lillie, Louisiana.

Reed attended Grambling State University, a historically black college. Playing for the Grambling State Tigers men's basketball team, Reed amassed 2,280 career points, averaging 26.6 points per game and 21.3 rebounds per game during his senior year. He led the Tigers to one NAIA title and three Southwestern Athletic Conference Championships. Reed also became a member of Phi Beta Sigma fraternity.

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